Mustafa Olgun
Resource Development Coordinator at IHH
Istanbul, Turkey
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Mustafa Olgun is a Resource Development Coordinator at IHH, where he plays a vital role in building strategic partnerships and securing funding to support a wide range of humanitarian initiatives. With a strong focus on resource mobilization, he designs and implements proposals and outreach strategies that effectively engage diverse stakeholders and foster collaboration across teams and communities.
He is also the founder of Qarint, an innovative online platform dedicated to providing accessible English language learning opportunities to individuals seeking to improve their skills. Mustafa holds a degree in Communication from Marmara University and is currently pursuing a Marketing Master at Bilgi University, combining academic knowledge with hands-on experience to drive impact in both nonprofit and educational projects.
Through his work, Mustafa is committed to creating sustainable solutions and building meaningful relationships that advance the mission of IHH and Qarint.
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Why did we need a new product to enter the global market?
Our existing brand had proven to be somewhat confusing for the global market, making it difficult to clearly communicate our mission and values to an international audience. To address this, we developed Time of Goodness—a more focused, streamlined product that aligns directly with our global objectives and conveys our message effectively across diverse cultural contexts.
Creating this new brand brought both challenges and advantages. We faced obstacles in understanding different market dynamics, cultural sensitivities, and establishing a distinct identity that resonates universally. However, these challenges also provided us with valuable insights into global consumer expectations, enabling us to refine our approach and build a brand with strong, clear messaging.
In the end, Time of Goodness represents a purposeful evolution toward a brand that’s accessible, impactful, and unified in its mission, allowing us to engage with a wider audience more effectively and promote our core values on a global scale.
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