Rachel Gregory
User Experience Director at Great American Insurance Group
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Rachel Gregory has over 10 years of industry experience helping companies become more user centered while meeting business objectives. She holds a master’s degree from Indiana University in Human Computer Interaction. She believes that technological solutions will only be successful, long term, when research establishes an understanding of the behaviors and needs of a product’s users. As a user experience director, Rachel regularly gives presentations and leads workshops with executive level attendees while also mentoring other professionals in the industry. Rachel has given presentations at nationally recognized technology conferences such as The Grace Hopper Celebration, Stir Trek, and Codemash. In her free time, Rachel enjoys playing boardgames and video games, baking, and searching for life beyond the grave.
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I Ain’t Afraid of No Ghosts Products: Using a user centered approach to bring products back to life
Every year companies waste billions of dollars building software that sits on the proverbial shelf collecting dust or is simply left to die due to a poor user experience and lack of adoption. According to a new study conducted by software lifecycle information firm, 1E, more than $30 billion is wasted annually on unused software in the U.S. alone.
So, how can you help bring digital products back to life and become something users enjoy interacting with? In this hands-on workshop, we’ll cover the concept of ghost products, how you can identify them, steps you can take to improve them to aid in adoption, and how to mitigate any future products you work on coming back to haunt you.
CodeMash 2023 Sessionize Event
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