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Speaker

Rachit Mathur

Rachit Mathur

UX Designer at IBM

Hyderābād, India

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I like to present my work as resonating with the homepage of "Wired" magazine - it's all & everywhere! My design practice is about exploring unconventional ways of doing things. Why follow the crowd when you can pave your own path, right? I approach each project with a curious and exploratory mindset, eager to discover new solutions and push creative boundaries.

I get excited to study somewhat notionally trivial interactions, weird scavenger hunts, the small talk people do to curb awkward situations or stuff that is mundane but understudied. I believe something as simple as "What people carry in their bags (and why?)", the role of "faith" in online transactions, or even the conversations they brew at chai shops - can impact our designs in much broader senses and could package a really emotional experience for the users.

Area of Expertise

  • Business & Management
  • Information & Communications Technology
  • Physical & Life Sciences

Topics

  • Design
  • UI/UX Design
  • Product Design
  • UX Design
  • Software Design
  • Design Thinking
  • User Experience Design
  • Domain Driven Design
  • Web Design
  • Design Leadership
  • Service Design
  • ethnography
  • anthropology
  • Design Processes
  • Business strategy
  • research
  • market research
  • Primary Market Research
  • webflow
  • Figma

Storylistening – Transforming Design Briefs into the “little movies in your head”

In a world where technology evolves at breakneck speed, designers are increasingly tasked with solving complex problems while bridging the gap between technicalities, business requirements and user needs. How do we, as designers, step beyond traditional tools like Jobs-to-be-Done, task flows, and personas to truly understand what needs to be solved? Enter Storylistening—a fresh, innovative skill that transforms the way we process design briefs and stakeholder conversations.

Storylistening is a real-time hack that empowers designers to visualize problem statements as vivid narratives. Instead of passively absorbing technical jargon or abstract requirements, storylistening invites you to imagine these challenges as "little movies in your head." For example, as a UX designer for cybersecurity products, I pictures my domain as a medieval castle under siege. Personas become guards, scenarios evolve into defense strategies, and edge cases transform into unexpected attacks. This metaphorical storytelling makes abstract concepts tangible, enabling designers to:
* Ask incisive questions during stakeholder meetings.
* Uncover hidden gaps in requirements.
* Seamlessly align new insights with existing information architecture.

Rachit Mathur

UX Designer at IBM

Hyderābād, India

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