Raman Gupta
Raman Gupta, Lead Engineer, Espire Infolabs Pvt. Ltd, India
Gurgaon, India
Raman is a Lead Engineer at Espire Infolabs Pvt Ltd. India and Sitecore Technology MVP 2022. He is a Sitecore and Microsoft Azure certified developer and working on Sitecore-related projects for the last 8 years. Over his tenure, he has spent significant time leading projects and teams, with deep expertise in Sitecore, CMS/DXP architecture, Marketing modules (EXM/Marketing automation), Multilingual strategy, Search strategy, Development methodologies (SXA and non- SXA websites), and DevOps process.
He has been a speaker at various Sitecore user groups and Virtual developer day 2021 and 2022.
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Customizing Sitecore Marketing Automation with Azure
In this session, we will customize Sitecore marketing automation in such a way that it can be connected to Azure and save contact's data in Azure storage securely and then with the help of Azure functions, we can send SMS or can perform any action.
This way we are not overloading Sitecore with actions that can be performed outside of Sitecore. With the help of this session, I'd like to share my Sitecore and azure knowledge with the community and my focus will be to go step by
step showing how to customize marketing automation and create necessary resources in Azure.
Multi-layered Personalization in Sitecore
Through the power of personalization in Sitecore, you can target customers based on their personas and provide your customers with relevant, targeted content. In this session, we'll break down in great detail, what multi-layered personalization in Sitecore means, and how your organization can produce a magnetic effect around the marketing communications to attract your customers. If you as a developer want to learn how to create this effect for your marketers, this session is for you. In this session, I'll demonstrate an inside-out technique for creating multi-layered personalization with three levels of personalization feature that Sitecore provide. We will see how to utilize the Sitecore rule engine to develop custom segmented or marketing automation custom listeners rules and then perform the component personalization in EXM editor and create custom tokens in emails to target a perfect blend of personalization to the end customer.
Raman Gupta
Raman Gupta, Lead Engineer, Espire Infolabs Pvt. Ltd, India
Gurgaon, India