Speaker

Raman Gupta

Raman Gupta

Technical Architect, Sitecore Technology MVP

Gurgaon, India

Raman is a Sitecore Technical Architect at Espire Infolabs, and Sitecore Technology MVP 2022 and 2023. Over a decade, he has honed his skills in Sitecore, holding certifications in Sitecore XM Cloud and Microsoft Azure. Raman's expertise spans CMS/DXP architecture, search strategy, and diverse development methodologies, including traditional MVC and Headless approaches. Leading projects and teams, he excels in DevOps processes and collaborates closely with the Global marketing team, applying his problem-solving prowess to address their unique challenges.

A sought-after speaker, Raman has been a speaker at prominent events like SUGCON ANZ 2023, SUGCON India 2023, SUG Delhi Meet 2022, and virtual Sitecore user groups like SUGIN, SUGNCR, SUG Mumbai, SUGPune, and Virtual Developer Day in 2021 and 2022. His contributions extend beyond technical excellence, reflecting a commitment to community engagement and knowledge sharing, solidifying his influential role in the dynamic Sitecore landscape.

Awards

Area of Expertise

  • Information & Communications Technology

Topics

  • Sitecore
  • Website Development

Elevate Your Sitecore Solution: Migrating from MVC to Headless for Unparalleled Agility

Abstract:
Join us in this session as we delve into the realm of Sitecore migration, specifically focusing on the transition from MVC to Headless architecture. Discover the power of decoupling your presentation and content delivery layers, empowering your development teams to build highly scalable, future-ready digital experiences. From assessing your current solution to refactoring techniques and best practices, we will guide you through each step of the migration process. By the end of this session, you'll be equipped with the knowledge and insights needed to embark on your own successful Sitecore Headless journey.

Session Description:
In this session, we will take a deep dive into the migration process of transforming a Sitecore MVC-based solution into a cutting-edge Headless architecture. We will explore the key considerations, challenges, and best practices involved in refactoring your Sitecore solution to leverage the power of Headless. Throughout the session, we'll cover topics such as assessing the current solution, selecting the appropriate Headless technology, breaking down the solution into components and services, handling data and content, deploying and optimizing infrastructure, testing strategies, and sharing real-world experiences and lessons learned. You can use these strategies to build XM cloud-based websites as well. By attending this session, you will gain valuable insights and practical knowledge to confidently migrate your Sitecore solution to a Headless approach, unlocking unparalleled agility and empowering your development teams to build modern digital experiences.

Customizing Sitecore Marketing Automation with Azure

In this session, we will customize Sitecore marketing automation in such a way that it can be connected to Azure and save contact's data in Azure storage securely and then with the help of Azure functions, we can send SMS or can perform any action.
This way we are not overloading Sitecore with actions that can be performed outside of Sitecore. With the help of this session, I'd like to share my Sitecore and azure knowledge with the community and my focus will be to go step by
step showing how to customize marketing automation and create necessary resources in Azure.

Multi-layered Personalization in Sitecore

Through the power of personalization in Sitecore, you can target customers based on their personas and provide your customers with relevant, targeted content. In this session, we'll break down in great detail, what multi-layered personalization in Sitecore means, and how your organization can produce a magnetic effect around the marketing communications to attract your customers. If you as a developer want to learn how to create this effect for your marketers, this session is for you. In this session, I'll demonstrate an inside-out technique for creating multi-layered personalization with three levels of personalization feature that Sitecore provide. We will see how to utilize the Sitecore rule engine to develop custom segmented or marketing automation custom listeners rules and then perform the component personalization in EXM editor and create custom tokens in emails to target a perfect blend of personalization to the end customer.

Raman Gupta

Technical Architect, Sitecore Technology MVP

Gurgaon, India