Speaker

Raymond Luening

Raymond Luening

LIRA CFO, Founder & Operating CFO

Tampa, Florida, United States

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As a fractional CFO and founder of LIRA CFO, Ray Luening brings over 30 years of experience in finance and business leadership, including more than a decade as the CFO at 3 different MSPs. At LIRA CFO, Ray specializes in providing strategic financial guidance to help businesses drive sustainable growth, improve profitability, and navigate complex financial challenges. His deep understanding of financial planning and operations, combined with hands-on experience scaling MSPs and tech firms, makes him a trusted advisor in the technology space. Ray’s career reflects a passion for empowering leaders to make confident, informed decisions while positioning their businesses for long-term success.

Area of Expertise

  • Business & Management
  • Finance & Banking
  • Information & Communications Technology
  • Physical & Life Sciences

Topics

  • cash management
  • Profit Strategy
  • Growth strategy
  • Financial Management
  • Financial Planning
  • Executive Coaching
  • Business strategy
  • IT Strategy
  • IT Services and IT Consulting
  • Managed IT Services
  • Information Technology
  • Data Analytics

Rethinking Growth: Profitability Meets Operational Excellence

Rethinking Growth: Profitability Meets Operational Excellence
How to align financial strategy with people, processes, and automation.

This session will challenge traditional notions of growth within MSP businesses by shifting the focus from revenue and sales metrics to profitability and sustainable operations. Attendees will explore how operational efficiency, team empowerment, and strategic use of automation are essential for driving financial success.

Through detailed insights, the session will demonstrate how to streamline processes to reduce costs, improve client satisfaction, and enhance service delivery without adding unnecessary complexity. These approaches directly impact EBITDA, which is the primary driver of business valuation, making them far more effective than high-cost strategies like aggressive new logo acquisition. By connecting these operational improvements to profitability, attendees will gain a clear understanding of how to build a more resilient and scalable business.

The session will also provide actionable strategies for aligning financial priorities with operational goals. Attendees will learn how to assess their current growth investments, prioritize spending on initiatives that deliver measurable returns, and leverage automation to enhance scalability.

Key areas of focus include reducing client churn, standardizing workflows, and fostering collaboration to ensure teams are equipped to excel in an evolving marketplace. The session will tie these elements into broader financial strategies, helping attendees understand how to position their businesses for long-term success by balancing efficiency, empowered teams, and targeted investments that create sustainable value.

Raymond Luening

LIRA CFO, Founder & Operating CFO

Tampa, Florida, United States

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