

Rich Allen
Independent Consultant
Bournemouth, United Kingdom
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Rich Allen is a socio-technical architect and independent consultant who helps organizations achieve sustainable fast flow by optimizing team design, reducing cognitive load, and aligning around user needs.
With over two decades of hands-on experience as a developer, tech lead, architect, and CTO, Rich brings a deep technical foundation to his work at the intersection of software delivery and organizational design. As one of the longest-serving Team Topologies Valued Practitioners (https://teamtopologies.com/all-ttvp/rich-allen-ttvp), Rich has supported a wide range of organizations in applying Team Topologies patterns and principles in real-world contexts.
He is the author of the book "User Needs Mapping: Aligning Teams Around What Matters" (https://userneedsmapping.com/book) and the creator of several widely used tools and practices, including the Fast Flow Flywheel (https://fastflowflywheel.com/), the Fast Flow Toolkit (https://fastflowtoolkit.com/), Flow Decision Records (https://flowdecisionrecords.com/), and User Needs Mapping (https://userneedsmapping.com/).
Rich co-founded the Developer South Coast technology user group and holds a BEng in Microelectronics and Computing from Bournemouth University.
Area of Expertise
Topics
Planning for growth with Team Topologies
This talk shares how a sustainable transport start-up used Team Topologies principles to double headcount while designing scalable team structures — ensuring faster delivery, healthier collaboration, and resilience through growth.
Finding teams and service boundaries with User Needs Mapping
Growth often reveals awkward team interactions, but recognizing friction is only the first step.
This talk explores how User Needs Mapping, combined with Team Topologies heuristics, helps organizations identify and validate new team and service boundaries — supporting effective, low-overhead evolution without overwhelming teams.
Navigating From Tension to Flow: A Human-Centred Guide to Overcoming Misalignment
Behind every stalled project, missed milestone, or unclear decision is a story of tension between what people want, what’s needed, and what’s possible. But tension isn’t failure. It’s feedback.
This talk explores how to recognize and respond to tension using Team Topologies principles, flow first thinking, and a healthy dose of human insight. We’ll show how organizational patterns, team boundaries, and interaction modes can either amplify or ease misalignment — and how trust, empathy, and bold conversation are just as important as structure, if not more so. Packed with real-world examples, this session blends organizational design with emotional intelligence to help you design for flow — and for people.
From Inside Out to Outside-In: Aligning Teams Around What Matters
Most organizations focus on optimizing their internal processes, creating silos and misalignments that hinder their ability to deliver value effectively. This inside-out perspective may feel like the best way to run a business, but it misses the most critical perspective: that of the customer. Whether it’s Product, Tech, Operations, or even Marketing, failing to align around the value being delivered creates inefficiencies, complexity, and frustration.
This talk introduces User Needs Mapping as a practical approach to shift organizational thinking to outside-in. By focusing on user needs—external and internal—it enables every part of the organization to align around the value being delivered. From revealing misalignments to breaking dependencies and fostering purposeful collaboration, User Needs Mapping provides immediate insights into creating focus, ownership, and autonomy for teams.
Through actionable examples and real-world stories, this session will show you how to uncover what truly matters for your users and align your entire organization to deliver value more effectively.
This talk will include examples of applying User Needs Mapping as part of engagements with real world clients
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