Rob McCauley
rob mccauley co-founder @ Copi
Vancouver, Canada
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Rob has over 15 years of experience leading marketing for purpose-led brands, including leading community and growth for Guayaki Yerba Mate (now Yerba Madre), a founding B Corp, and co-founded NorthernItes Syndicate, a marketing agency for impact-driven companies.
Rob is now applying that mission-first approach as Co-Founder & CMO of Copi, the AI financial agent for Gen Z with a mission to make financial clarity a right, not a privilidge.
Area of Expertise
Going-to-Market with Ethical AI: Balancing Social Impact, Scale, and Profit
Drawing on my experience scaling Guayaki Yerba Mate, a founding B Corp and mission-driven CPG, this session explores how ventures can grow fast without losing their soul. The same balance between purpose and performance that powered Guayaki’s success now defines the frontier of ethical AI.
We’ll unpack what it really means to bring ethical AI to market in a world driven by speed, scale, and investor returns. Using Copi, an AI-first financial agent designed to promote financial mobility as a live case study, we’ll examine how transparency, social purpose, and business discipline can coexist.
Attendees will learn the practical ways we're trying to align product design, growth strategy, and revenue models around a clear social mission without compromising impact or profitability.
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