Robbie Janes
Sabre Limited, Content Marketing Manager
Waterloo, Canada
Actions
Robbie Janes is the Content Marketing Manager at Sabre Limited, a Microsoft Dynamics 365 Business Central partner specializing in manufacturing. A journalism graduate with more than eight years of professional digital marketing experience, Robbie focuses on PPC, SEO, AI-driven search strategy, and emerging AEO techniques that enhance brand visibility across traditional search engines and generative AI platforms.
Grounded in storytelling and research-based communication, Robbie specializes in creating content that educates and converts.
Area of Expertise
Topics
Stop Marketing to Everyone: How a Vertical Strategy Changes the Game
Most partners say they “specialize,” but very few execute a true vertical marketing strategy. In this session, we’ll break down how a vertical focus reshapes your brand, messaging, content, ads, SEO, events, and partner co-marketing — and why vertically aligned partners consistently win more deals with smaller budgets. You’ll leave with a clear, repeatable framework for reaching buyers in manufacturing, field service, distribution, or any vertical you want to dominate.
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top