Roland Chi
Marketing strategist and B2B SaaS marketing expert
Los Angeles, California, United States
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Marketing strategist with 15+ years of experience supporting leadership teams to improve sales and communication strategies. Passionate about software and technology, I founded two SaaS start-ups in my early 20s, leading me to join the Microsoft Partner ecosystem and thrive as a B2B SaaS marketing expert. My strength is to translate complex marketing concepts and strategies into actionable operational initiatives that deliver ROI.
Elevate Your LinkedIn Game: Strategies to Increase “Reach”, “Engagement”, and “CONVERSATIONS"
Do you have a LinkedIn strategy? Is it working?
Most VARs and ISVs are using LinkedIn for marketing. But they’re missing key elements that can make a huge difference.
Join our session to reset your approach to LinkedIn. We’ll share real-life strategies that will improve your brand’s reach, enhance your audience engagement, start real conversations, and get leads to reach out to you.
You’ll discover how to:
- Avoid common mistakes that most Microsoft VARs and ISVs are making every day.
- Use LinkedIn features that can attract and convert inbound leads.
- Optimize content for engagement.
- Create calls to conversation to drive meaningful interactions.
- Increase your content’s reach with your ideal audience.
Features we’ll discuss include: personal and company posts, company pages, showcase pages, newsletters, and articles.
Panel Discussion: What's Working in Marketing Now
Learn from your peers that are in the marketing trenches about what is working now to drive leads that close. Marketing advice is often general and outside our industry. In this session, we want to hear what successful VAR and ISV Partners are doing to grow their business. Share your own ideas and ask questions.
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