Do you have a LinkedIn strategy? Is it working?

Most VARs and ISVs are using LinkedIn for marketing. But they’re missing key elements that can make a huge difference.

Join our session to reset your approach to LinkedIn. We’ll share real-life strategies that will improve your brand’s reach, enhance your audience engagement, start real conversations, and get leads to reach out to you.

You’ll discover how to:

- Avoid common mistakes that most Microsoft VARs and ISVs are making every day.
- Use LinkedIn features that can attract and convert inbound leads.
- Optimize content for engagement.
- Create calls to conversation to drive meaningful interactions.
- Increase your content’s reach with your ideal audience.

Features we’ll discuss include: personal and company posts, company pages, showcase pages, newsletters, and articles.