Speaker

Rui Machado

Rui Machado

Data and AI Specialist | Book Author | Meta, Nike and Jumia Alumnus

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Rui is a Data and AI Consultant with 13 years of experience in data engineering and digital transformation. He recently authored “Analytics Engineering with SQL and dbt,” published by O'Reilly.

Currently Vice-President of Engineering, Head of Data Engineering at H&M, he has held data engineering and science positions at companies such as Jumia, Nike, and Facebook. His career has taken him through Portugal, Belgium, and England.

He holds a Master’s degree in Data Analytics, specializing in Machine Learning, and a Bachelor’s degree in Computer Science, contributing to his professional capabilities in data and engineering.

Area of Expertise

  • Information & Communications Technology

Data engineers: respect the resiliency of SQL

In the ever-evolving data landscape, SQL's resilience shines, powering critical systems across all industries. Despite new technologies, SQL's core definition and manipulation language remains indispensable, evolving to meet modern demands. This talk explores why SQL endures, spotlighting its integration in innovative tools like dbt and DuckDB which leverage SQL interfaces for advanced data processing. It will reveal some of the secrets behind SQL's lasting popularity and its pivotal role in data engineering's future.

Rui Machado

Data and AI Specialist | Book Author | Meta, Nike and Jumia Alumnus

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