Microsoft 365 offers a suite of powerful tools to support communication including email, Teams, SharePoint Online, Engage, and Amplify which can transform how organizations communicate and collaborate. Navigating these channels to ensure the right message reaches the right audience at the right time requires strategic planning. In this session we will share how a global organization used user research to define their channel strategy to become Engage-first, increasing content relevance, reducing noise and duplication, while driving meaningful interactions.

We will explore the nuances of each tool, from the community-building strengths of Engage, to the collaborative power of Teams, the more structured information management in SharePoint Online, and the broad reach of Amplify. Leave with actionable strategies to define what-to-use-when in your organization by aligning channels to intent, audience, and the desired outcomes with a focus on designing communication for interaction, not views.