As the digital age puts more and more pressure on marketing and web teams of all sizes to adapt at a dizzying pace, it is going to take a culture shift that embraces Lean Agile principles coupled with WebOps practices and automation for these organizations to find continued success. Join us today to learn about how marketing and web teams can adopt Lean Agile + WebOps processes and practices in an effort to bring continuous value to their organizations' customers.

In this session, we will:
- Identify current anti-patterns
- Discuss the need to pivot to customer centricity
- Learn to identify and adopt Lean Agile principles
- Learn the need to develop and implement WebOps practices to enable Lean Agile
- Discuss how to measure the results and continuously improve