As generative AI floods inboxes, messaging apps, and phone calls with ultra-realistic deepfakes and synthetic scams, a new form of cybercrime is emerging: scamware. And most security tools aren’t built to stop it—especially for non-technical users like seniors, students, or frontline workers. This talk explores how cognitive overload, emotional manipulation, and AI-powered deception are rapidly becoming the new threat vector—and how we can defend the human layer with behavioral modeling, real-time education, and digital empathy. Blending cybersecurity with design thinking, this session introduces a fresh approach to digital defense—one that treats users not as the weakest link, but as the first responders of the AI era.