Your code solves real problems - but great content helps others see the value.

Marketing teams in tech often struggle to communicate complex technical ideas in a way that connects with other developers. Yet developers themselves rarely step into the spotlight as content creators. Why? Time, uncertainty, and the feeling that "marketing isn’t my job."

But here’s the truth: no one understands your product better than you do - and that makes your voice incredibly powerful.

In this talk, we’ll explore the value of content by developers, for developers - whether it’s blog posts, tutorials, videos, demos, or technical talks. We’ll cover why your perspective brings authenticity and credibility, what skills can help you level up as a creator, and how content creation can elevate your personal brand, grow your network, and even open new career opportunities. You don’t need to be a marketer - you just need to share what you know.