I feel the idea of open DXP, Drupal+Mautic is still early days and that the Drupal eco-system is still catching up on market trends. It seems the market is asking for a bike (the open DXP which is cms + marketing automation + data + AI is all included) and the Drupal ecosystem is still offering the best platform for an open DXP (ie the frame of the bike). For Drupal to stay relevant Drupal needs to sell it self together with other open source platforms like Mautic to stay relevant and respond correctly to market demands.

Target audience: business leaders in the Drupal ecosystem