From convoluted RFP processes to strategy phases that no one wants to pay for and requirements that are constantly changing, website redesign projects are tough for all involved. With the latest versions of Drupal making upgrades easier than ever and flexible technology platforms and design systems becoming the norm, the large-scale redesign project may be dead. So what do we do instead? How can client organizations and agencies shift their perspective and never do another redesign project? This session will look at how both clients and agencies can take an iterative approach to redesigns that leads to better work, faster time to market and less frustration for all involved.