Power BI is designed to be a reporting tool for the masses as report visualizations can be created with a few clicks. While it looks easy enough there several elements including the data model and DAX Measures which need to be created to make easy report creation possible. In this session we are going to explore the practices and methods which will make it possible for non-data professionals to develop their own reports in Power BI using models and templates created for that purpose. Attendees will learn what needs to be built to create a Power BI environment designed for end user report creation. Learning the elements which need to be included in the data model and what needs to be included in the report templates will provide a foundation for self-service development.