When we think about “security awareness,” most companies look inward—training employees to avoid phishing and social engineering. But what about the risks that live outside your walls?

In industries like banking, fintech, crypto, and insurance, regulators demand that awareness also reaches customers, partners, and even suppliers.

In this session, we’ll explore how to design omnichannel awareness campaigns that actually work: using social media, in-app alerts, influencers, branch posters, and more.

You’ll see how to adapt the same core message to multiple audiences, measure whether it sticks, and integrate external and internal campaigns into a single security story. If you want to transform your entire ecosystem into proactive allies against cyber threats—not just your employees—this talk will give you the blueprint.