Cybersecurity awareness isn’t just about phishing simulations and annual trainings—it’s about transforming behavior. The Spiral of Change is a 10-step framework designed to reshape how organizations embed security into their culture. Instead of isolated campaigns, this approach creates a continuous cycle of diagnosing gaps, engaging stakeholders, empowering employees, and adapting to new threats. In this talk, we’ll break down practical strategies to move from “checking the box” training to real cultural transformation. Attendees will walk away with a clear roadmap and actionable tools to make security awareness stick, no matter the size or type of organization. If you’ve ever felt your awareness program isn’t working—this session will show you how to fix it.