Session

The Psychology Behind Powerful Power BI Reports

Ever created a Power BI report that looked great but didn’t quite land with your audience? You’re not alone. Designing dashboards isn't just about visuals- it's about how people think, see, and feel when they interact with your report. In this session, we’ll explore how basic psychology principles can help you build more intuitive, impactful, and human-friendly reports. No psychology degree needed- just curiosity!

Session Takeaways
1. How the brain processes data and visuals (and what that means for your report design)
2. Design techniques based on psychology principles
3. Real Power BI examples showing how small changes lead to big insights

Walkaway with:
1. Free downloadable: “Psychology in Power BI – Design Checklist”
2. PBIX Templates and assets

Santhana Lakshmi Ponnurasan

Data-Driven Product Lead | Power BI Specialist

Atlanta, Georgia, United States

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