When your role is technical and doesn’t have public-facing elements, it’s tempting to think that you don’t need to invest a lot in your personal brand. I’m here to tell you that this is absolutely, utterly incorrect. Whether it’s because you want more, better professional advancement opportunities, or just are looking to make a bigger impact — maintaining a personal brand is essential for engineers as well. Not convinced? After this talk, you will be. Not only that, but you will also have practical tools that can help you build, maintain, and expand your personal brand.