Generative AI (GenAI) is a hugely disruptive technology, and many companies are working on GenAI-enabled or GenAI-based products. However, often the development is driven by imitation of existing use cases, the desire to impress investors, or mere “fear of missing out”—rather than a strategic product development. At the same time, traditional product development approaches may not be successful with GenAI: For example, they use wrong success metrics, they underestimate cost/effort/time required to build a profitable product or they aren’t aware of the potential risks that come with improper use of Artificial Intelligence. This workshop will introduce participants to the “GenAI Product Discovery Framework” which allows them to ideate over potential use cases, evaluate them across different dimensions and prepare their implementation.