Session

Infuse your sales and marketing team with D365

Are your sales and marketing teams working closely together or are they frenemies?
Both teams are working hard but not necessarily smart, even though they are working towards the same goal.
In this session, we show how you can utilize D365 Sales and D365 Customer Insights - Journeys to bridge the gap between the two teams and harvest the benefits of working together with leads and customers.

We're going through hot topics like:
- Lead handling
- Lead scoring
- Lead hand-off
- Lead journey
- Opportunity journey
- Marketing qualified vs Sales qualified
- Re-engaging leads
- Sales process
- Journeys vs sequences

Malin Martnes

MVP - MaCoTra AS

Oslo, Norway

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