Malin Martnes

Malin Martnes

MVP - MaCoTra AS

Oslo, Norway


Malin started as a CRM user with no technical background. In 2014 she got lost in the consultancy world and has stayed there ever since. She now works with the Power Platform and the CRM side of Dynamics 365, primarily focusing on Marketing. In 2019 she was awarded the MVP title from Microsoft, an honour that has been re-awarded every year since. Malin is also a sought-after trainer and delivers training throughout the Power Platform and Dynamics 365.


Area of Expertise

  • Information & Communications Technology
  • Business & Management


  • Dynamics 365
  • Dynamics 365 Marketing
  • Dynamics 365 Customer Service
  • Dynamics 365 Customer Engagement
  • Dynamics 365 Human Resources
  • dynamics 365 sales
  • Dynamics CRM
  • Microsoft Dynamics 365
  • Power Platform
  • Power Apps
  • Microsoft Power Apps
  • Microsoft Power Automate

What makes a successful Power Platform consultant? - Let’s talk!

Organizations are increasingly relying on digital solutions built on the low-code and no-code platforms. This is also creating an increased demand for skilled Power Platform consultants. But what is needed to make a Power Platform consultant successful? Is just knowing Power Platform enough?

Join our panel of Microsoft Business Application MVPs who all are working with Power Platform on different levels and have different technical backgrounds. They will take the stage together to bring you the secret formula to being a successful Power Platform consultant.

This panel will explore the key traits needed, including the technical expertise within Power Platform and areas surrounding it, but also going into areas like communication, strategic thinking and presentation skills.

You will hear the panelists share their experiences of working with customers in different industries and what helped them to meet the customers needs and successfully execute the project at hand. But more importantly also what definitely does not work to your favor.

The low hanging low-code fruits of model-driven Power Apps

There are several hidden gems of model-driven Power Apps that you might not have used or even heard about.
As a functional consultant, there are a lot of things you can configure (not code!) to make the system smarter and better for your customers, and we'll go through several of them.

Did you know you don't have to have your subgrids all shown? There's a better way of doing it.
Have you tested everything that a business rule can help you with?
Did you know you can show stars instead of your regular column?
There's a calendar view out of the box, so you can see your activities in a calendar.
Are you having trouble creating proper Power BI reports? Well, let the system do it for you!

Power Platform basic training

People from any technology background and any experience interested in adding the Power Platform to their portfolio. Consultants or salespeople that have no or little Power Platform background, but are curious about what new possibilities this can open.

The students will understand which areas are involved in the Power Platform and what the capabilities are. You’ll learn how to better sell this to your customers. can you leverage this for customers and what are some challenges you can solve with the Power Platform
After going through this day the students will have a basic understanding of the Power Platform and how it can help solve business needs and they’ll have an idea on how to sell it to the market.

We’re going to go through the business value of the Power Platform, what is the Power Platform, what are the components and how can the different components help businesses grow and make work life easier.
How to you sell this to your customers?
What do you need to think about when you talk with customers about the Power Platform?
Learn all about Dataverse and how the Common Data Model ties the Model-driven Power Apps together. When should you use which Power App. Did you know that there are two different Power Apps, and they have different use cases? In this session, we’ll go through some use cases and you’ll learn how to utilize Power Apps in the best possible way.
One way of making life easier for a company is to automate tedious tasks for them, Microsoft’s solution for this is Power Automate.
Then it’s time to tie it all together with analysing the data with Power BI.
Power Pages is the way you communicate with your customers, but how can you learn more about this?
Now that you know what the Power Platform is, it’s time to talk about how you can sell it. What are the unique selling points? How does this compare against selling for example Dynamics? How can you as an organisation use the Power Platform to open doors to even more customers?

Module 1: Overview of the Power Platform
Module 2: Dataverse and data modelling
Module 3: Power Apps (Canvas and Model-driven)
Module 4: Power Automate
Module 5: Power BI
Module 6: Power Pages
Module 7: Selling the Power Platform

1 day Dynamics 365 Customer Insights - Journeys

People from any technology background and any experience, interested in adding the marketing tool Customer Insights - Journeys to their portfolio.

Attendees will understand what CI-J is and what functionalities you have in the system. You'll learn more about the changes that are happening in the system and how they will affect you and your company. They’ll also see how this marketing automation tool separates from the other marketing tools on the market.

In CI-J you need to do the initial setup for the system to work as intended, you also need to think about GDPR. How should you do this initial setup and what are some of the settings you need to be aware of.
To know who your customers are and whom you’re going to focus your marketing on you need to create segments. We'll see how that’s done and what you need to consider while building your segments.
Every marketing automation tool needs a good email editor, how does the one in CI-J work and what are some of the things you need to be aware of when working with e-mail and the editor.
Journeys is where you organize all your efforts, which emails you want to send out, to whom and when. This is the tool that binds all your previous efforts together. One of the modules where CI-J separates the most from other marketing tools is the event module. We’re going to go through some of what makes this module so special.

Modul 1: Initial setup
Modul 2: Segments
Modul 3: Forms and pages
Modul 4: Email
Modul 5: Journeys
Modul 6: Event

Utilizing Teams for your Dynamics 365 solutions

In this session we will walk you through how and why you can integrate Dynamics 365 Sales, Customer Service, Field Service and Human Resources in Teams. This way your company will get an even wider user area for Teams and bringing you entire company together working in Teams.

Dynamics 365 Marketing - what is it and how do I use it?

In this session we'll go through the core features of Dynamics 365 Marketing. We'll see how you can utilise marketing to do your companies marketing efforts by using:
- Emails
- Forms and marketing pages
- Customer journeys
- Events

Learn from the person who literally wrote the book on Dynamics 365 Marketing.

How to sell the Power Platform to customers

You kind of know what the power platform is, but how do you convince your customers that its a good fit for them? What are some of the unique selling points for the platform? Why should your company work with your customers to achieve more?
This session will go through some of the points that separate the Power Platform from other systems, and show you how you can sell it to your customers.

Event marketing IS Customer Insights - Journeys

Do you run events?
Do you struggle with a multitude of different platforms?
Do you really have control over everything that needs to be done?

Mark Christie and Malin Martnes will take you through some real-life scenarios on how Scottish Summit, Proximo 3 and other customers use Microsoft Dynamics 365 Customer Insights - Journey as the hub to run their events and business.

Join them and take a deep dive into the event module of Dynamics 365 Customer Insights - Journey. They’ll go through;
• Speakers
• Hotels
• Sessions and session tracks
• Email marketing
• Sponsors, vendors, and of course your budget.

After this session, you can create your event and have complete control over it in Dynamics 365 Customer Insights - Journeys.

Low-code platform - where do the devs fit in?

We've all heard that Microsoft is promoting the Low-code / No-code solutions in the Power Platform and Dynamics 365.
- Where does this leave the developers?
- Will the need for developers disappear?
- What are some of the skills needed for devs to work with the Power Platform?

Join Development Team Leader at Data8 Ltd Matt Beard and Head of Dynamics 365 at Knowit and MVP Malin Martnes in this presentation where they go through what the Power Platform and Dynamics 365 is, how it's all connected and how this can be an opportunity for developers.

Model Driven Tribe: What you should know about PL-200

If you’re on your way to becoming a certified Functional Consultant for the Power Platform and come from the glorious Model Driven tribe, we've got your covered: If you know your way around Dataverse, Model Driven Apps, Business Rules but need a hand with Canvas Apps and Power Automate and those sorts of things, the speakers will teach you everything you need to know to ace the PL-200 exam.

They will focus on the Power Automate and Power Apps.

What you will know after this session:

- How to work with Canvas apps, including offline capabilities, the App Checker results and how to test, monitor and share apps
- How to create Cloud Flows, interpret the Flow Checker results and include dynamic content and expressions.
- How to create and manage desktop flows

Canvas Tribe: What you should know about PL-200

If you’re on your way to becoming a certified Functional Consultant for the Power Platform and come from the glorious Canvas tribe, we've got your covered: If you know your way around canvas apps and Power Automate but need a hand with Dataverse, Model Driven Apps, Business Rules and those sorts of things, the speakers will teach you everything you need to know to ace the PL-200 exam.

They will focus on the Dataverse and Model Driven Apps.

What you will know after this session:

- How to work with Dataverse, including data models, processes and how to configure Dataverse and the security
- How to create Model driven apps

Getting started with the Power Platform

You kind of know what it is, it's the thing everyone is talking about - the low code tool from Microsoft.
You know you should start learning more about it, but where on earth do you start? What is it, really, what is in the Power Platform, and what can you do with it? And where can you find some information and learn more?
This session will give you all the answers you need to know to take the plunge into the Power Platform.

Infuse your sales and marketing team with D365

Are your sales and marketing teams working closely together or are they frenemies?
Both teams are working hard but not necessarily smart, even though they are working towards the same goal.
In this session, we show how you can utilize D365 Sales and D365 Customer Insights - Journeys to bridge the gap between the two teams and harvest the benefits of working together with leads and customers.

We're going through hot topics like:
- Lead handling
- Lead scoring
- Lead hand-off
- Lead journey
- Opportunity journey
- Marketing qualified vs Sales qualified
- Re-engaging leads
- Sales process
- Journeys vs sequences

MVP-Dagen 2022 Sessionize Event Upcoming

Not scheduled yet. Oslo, Norway

2023 Microsoft Power Platform Conference & Dynamics 365 CE Sessionize Event

October 2023 Las Vegas, Nevada, United States

Scottish Summit 2023 Sessionize Event

August 2023 Manchester, United Kingdom

South Coast Summit 2022 Sessionize Event

October 2022 Southampton, United Kingdom

Power Platform Nordic Summit 2022 Sessionize Event

September 2022 Stockholm, Sweden

Virtual Scottish Summit 2021 Sessionize Event

February 2021

Scottish Summit Sessionize Event

February 2020 Glasgow, United Kingdom

PowerPlatform Saturday Sweden 2019 Sessionize Event

October 2019 Stockholm, Sweden

Power Platform 24 Sessionize Event

September 2019

Malin Martnes

MVP - MaCoTra AS

Oslo, Norway


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