Hermann​ ​ Helmholtz​ ​ is​ ​ the​ ​ father​ ​ of​ ​ modern​ ​ physiology and​ ​ the creator of​ ​ the​ current​ ​ study​ ​ of biological​ ​ senses.​​ His​ ​ father​ ​ was​ ​ a ​ ​ philosopher,​ ​ so​ ​ he​ ​ explains​ ​ the​ ​ philosophical​ ​ approach​ ​ to everything​ ​ he​ ​ did.​ ​ This​ ​ is​ ​ why​ ​ he​ ​ was​ ​ one​ ​ of​ ​ the​ ​ most​ ​ prolific​ ​ scientists​ ​ of​ ​ the​ ​ enlightenment period. In​ ​ distributed​ ​ service​ ​ architecture,​ ​ the​ ​ global​ ​ system​ ​ may​ ​ be​ ​ viewed​ ​ as​ ​ an​ ​ ecosystem​ ​ where each​ ​ service​ ​ is​ ​ integrated​ ​ as​ ​ a sensory​ ​ system.​

This discussion explains the approach, and how it not only solves the needs of customers but also fundamentally changes the advertising industry when applied correctly. We also will discuss the pros and cons of technologies used today in advertising, such as cookies, IP's, MAID's, etc. This session will cause you to re-think your approaches to everything from customer-facing creatives, to methodologies used to execute campaigns.

1 hr session. Participants who want to learn what is good and bad with how most of the advertising industry works are welcome to attend. Not extremely technical, but very technically informative.