Straight from the runner of a multi-complex haunted house, big data is creepy. Massive amounts of data gets more massive by the minute. With data, we have access to some of the most eerily accurate details of consumers' day to day lives down to locations, tendencies, preferences and more. Data and its abilities are only growing more powerful in everyday lives, but where is it all going?

The potentials are endless, but so are the possible ramifications. This discussion spotlights the current state of big data, the upcoming capabilities, the changes coming to everyday life, and consequences that will accompany it in the future.