Ready for the ultimate guide for your customer’s AI-journey, the Top Gun style? This is no typical technical session just explaining AI and Copilot Studio (oké, oké, just a very little bit). This is a session full of inspiration how to embed AI, Copilot and agents in the business processes of companies.

How to land AI in your organization is a session for anyone who helps customers navigate the overwhelming, exciting and sometimes chaotic world of artificial intelligence. Today, almost every organization says the same thing: “We need to do something with AI”. But very few know where to begin.

In this session, Rob shows how you can guide your own customers from that vague ambition to a clear, structured and inspiring AI journey that leads to real business impact.
You’ll discover how to reveal the true “AI hunger” inside an organization: the ambition, the pain points, the opportunities they can’t yet see, and the processes that are begging for innovation.

Rob shares the practical methods he uses daily to help customers move from curiosity to clarity, using inspiration, storytelling and real-world examples that spark imagination and open doors. Instead of drowning customers in technology, you’ll learn how to help them dream first, because if they can’t dream it, they’ll never build it.

Once the inspiration hits, the next step is turning ideas into real scenarios that land inside business processes. Rob shows how to translate bottlenecks, frustrations and inefficiencies into concrete AI opportunities using a simple, powerful flow: inspire, ideate, ignite.

You’ll see how this works in practice through the story of the hoody side hustle of Rob, a fictitious-but-recognizable company that grew from three employees and six agents to a thriving AI-first operation with fifteen autonomous agents supporting sales, procurement, fulfilment, customer service and more. These agents aren’t theoretical, they’re real-life examples of what you can help your customers build: Product Advisor Agent, Buyer Assistant, Deal Agent and many more.

The session also explains how to help customers move from basic Copilot experiences to truly autonomous agents. You’ll learn how to explain the difference between generative AI, Copilot and agentic AI in a way that makes sense to business leaders. More importantly, you’ll learn how to guide them as they onboard AI into real processes using Copilot Studio, defining roles, triggers, tools, knowledge sources and channels. You’ll walk away knowing exactly how to help your customers not only understand autonomous agents, but also build and adopt them with confidence.

By the end of this session, you won’t just understand how to land AI in an organization, you’ll know how to inspire your customers, how to guide them, and how to help them onboard AI directly into their operations. You’ll be equipped with the story, the structure and the practical tools to take your customers from “we need to do something with AI” to “we know exactly where to start, and we know how to scale.”