Building a modern website means handling a wide range of technical challenges, including performance, SEO, authentication, localized CMS content, and secure data fetching. At the same time, the website needs to deliver an interactive, modern user experience.

Historically, combining all these features into a maintainable and extensible solution hasn't been easy. This is where Next.js makes a difference. It provides a ready-to-use foundation for fullstack React applications, with built-in support for TypeScript, access to the full React component ecosystem, and modern web performance optimizations.

In this session, we'll explore how Next.js makes it easy to get started and stay productive as a project grows. We'll look at real-world scenarios from a modern e-commerce platform, based on my experience launching a leading European e-commerce site, and see how Next.js addresses the technical challenges of modern web development.