Developers don’t want to be marketed to—they want real insights, working demos, and tech that speaks for itself. In this talk, we’ll break down what makes developer engagement successful (and what turns devs away). From authentic storytelling to hands-on experiences, we’ll explore how companies can build trust with developer communities without resorting to traditional marketing tactics. If you’re a dev, you’ll leave with a fresh perspective on how to navigate the noise. If you’re a company, you’ll learn how to earn developer love the right way.

Let’s cut the fluff and get straight to what matters—great tech, real talk, and meaningful connections.