Microsoft SQL Server is one of the most popular databases in the world so it's no brainer that it's the same thing with Azure SQL Server service. On the other hand, it's one of the most priciest Azure service and that's why it is very important to choose optimal subscription/licensing model that fits the needs of the project/product and that will not drain development/production budget out. Come to this session and see how to start with basic ("free") models and how to upgrade / scale up when you need it!