The Dynamics 365 Marketing solution is divided into two areas, Outbound and Real-Time Marketing. Understanding how to move into the Real-Time Marketing section is an important and necessary step to take. But are you ready?

Dynamics 365 Marketing is the only tool natively integrated with the whole Business Applications stack from Dynamics 365 Sales, Customer Insights, and MS Teams, providing you with tools and capabilities to orchestrate personalized journeys based on your customer's touch-points in physical and digital interactions. With Real-time Marketing, the native integrations to the rest of the D365 ecosystem are ready to be used from day 1!

This workshop will aim to prepare you for your transition from Outbound Marketing to Real-time Marketing by covering:
- Feature differences and gaps
- How to identify and mitigate potential challenges
- How to set up and configure Real-time Marketing
- How to migrate your marketing artifacts

How to retire the use of Outbound Marketing and become future-proof in Real-Time? By transitioning to Real-Time Marketing, you will embrace new, improved, and future-proof capabilities to empower you to make faster and better decisions using data to make every customer interaction a selling point. In this session, we will discover some typical use cases in Outbound Marketing and how to optimize and advance these with Real-Time Marketing.

This session is for those who are:
- Seeking further understanding of feature capabilities
- Currently evaluating a move from Outbound Marketing to Real-Time Marketing
- Curious to learn more about Dynamics 365 Marketing

This session and its content are based on real-life experiences, best practices, and lessons learned from global implementations and migrations.