Session

So you think you can consent? - Real-time or hybrid with Dynamics 365 Customer Insights - Journeys

Consent management is a challenging strategy for all companies since the GDPR laws came into effect in 2018. Just when you thought you had it figured out, you need to start over again. Or do you?
Since fall 2023, all marketing departments have faced an escalation: whether to switch from outbound marketing to the new and AI-rich real-time area right away or gradually. The transition has not been smooth for everyone, and not everything has been ready, so what is the best way to approach it?

Vivian has helped many customers make the right decisions on how and when to move to real-time, and consent management has been the biggest obstacle. Should they go all-in or use a hybrid approach? Can they use both products simultaneously? What are the benefits and drawbacks? These are some of the questions that need answers. So I ask you: Do you think you can consent?
Join Vivian as she explores the options for consent management in Dynamics 365 Customer Insights - Journeys and how you can choose the best solution for your company.

Who? - Functional Consultants and Solution Architects who design and implement consent management solutions for your company
Why? - Learn from Vivian's experience with different companies on their journey to the optimal solution and the rationale behind it. Use their insights to create a smoother process for your company
How? - Examine the possibilities within Dynamics 365 Customer Insights - Journeys, see real-life examples and discover the roadmap ahead.

Vivian Voss

Microsoft Business Application MVP / Dynamics 365 & Power Platform Architect

Sønderborg, Denmark

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