We’ve all seen it happen, and most of us also experienced it 😉 - another Customer Insights project that looked perfect on paper but somehow derailed in execution. And it is rarely because of the technology. More often, it’s the same set of human, process, and expectation pitfalls we keep stepping into while insisting that this time will be different.

In this session, I will dive into the real reasons so many Dynamics 365 Customer Insights implementations struggle and why blaming the tech is usually the easiest excuse. From unclear ownership and disconnected teams to unrealistic timelines and misunderstood data models, I will walk you through the chaos we keep repeating and how to stop it.

You’ll learn what typically goes wrong, why these issues persist, and most importantly, how to avoid them in your next Customer Insights project. Whether you’re a solution architect, project manager, marketer, or consultant, this session will give you practical, experience-based advice to turn painful lessons into actionable best practices.