Marketing is changing faster than most teams can keep up, and the teams that win won't be the ones with the biggest budgets, but the ones who move the fastest. What if building, activating, and managing your entire customer journey was as simple as asking for it?

We going to make that a reality. Live, in front of you, we build an AI-powered marketing agent using Copilot Studio, the new MCP Server for Customer Insights, and the Customer Insights APIs. We show how natural language turns into real, actionable outcomes across the entire marketing workflow: from creating and activating a segment with the Segment API, to launching a personalized journey with the Journeys API, to registering and managing a CI-J event with the Event Management API. One agent, one conversation, end to end.

But this isn't just a demo. We'll explore what this shift actually means for the way marketing teams work every day: less dependency on technical resources, faster time to value, and the freedom to experiment at a pace that was not possible before. Whether you're an architect designing the next generation of marketing infrastructure or a practitioner tired of waiting weeks for a segment to have all data, this session is built for you.

You'll walk away with:
A clear understanding of how the new CI-MCP enables agents to use your data in CI.
A technical and functional view of how the Segment, Journeys, and Event Management APIs together unlock a new way of marketing automation
Real-world patterns for designing AI agents that simplify segment & journey creation and event management