Sanaa Harmach
A people-driven human being aiming to make a positive impact on the world through Branding & Product Management
Casablanca, Morocco
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Growth Product Manager @ Integrate | COO @ Agency 99 | Host @ CouzinTech Podcast | Community Lead @ The Product Leaders
Area of Expertise
Topics
How to say No to your Product Manager
Sometimes, product managers push for quick wins, unclear features, or last-minute changes. This talk teaches developers how to push back with clarity, data, and collaboration, not conflict. Learn to balance delivery with quality, align technical concerns with product goals, and earn influence as a trusted partner in the product decision-making process.
Security as a Product Feature
Security doesn’t have to be the team’s bottleneck or the user’s burden. Done right, it becomes a feature that builds trust and enhances the experience.
This session explores how product teams can treat security as an integral part of the user journey, not just a backend concern.
When AI is the Product
Building AI tools means more than plugging in a model, it requires designing an experience where AI adds real value. This session explores what it means to build a product with AI as the core engine. We’ll discuss challenges like training data quality, trust, explainability, and user onboarding, with practical insights for both developers and product teams launching AI-powered features.
The ABCs you need to market your product
During this session, I will cover the foundational principles of product marketing: positioning + targeting + messaging.
This lass9 lmofid talk is for anyone planning a launch soon and has no idea how to market it (could be extended to a 20mins talk).
Inside the Mind of Your Users
Ever wonder what your users are REALLY thinking?
We all want to create products that resonate,
but let’s be honest—understanding what’s going on inside the mind of your users can feel like trying to solve a puzzle with missing pieces. 🧩
I’ve been there 😭
- pouring over data
- tweaking designs
and then, just before launch, that nagging thought creeps in:
“Is this really what they want? Am I missing something?” 🤔
But here’s what I’ve learned: always be curious, ask the right questions, and, most importantly, listen.
Together, we’ll explore:
🔍 How to decode user behavior beyond the obvious
🧠 Techniques to truly understand user needs and desires
💡 Ways to turn insights into impactful product decisions
What your users want but can't tell you
As a Growth Product Manager, I'll guide you through the link between user insights and product success, highlighting the importance of tapping into users' thoughts, habits, and pain points. I'll present some strategies to foster open communication channels, from effective feedback loops to encouraging a user-centric culture within your team.
Google Dialogflow for dummies
This workshop is about Dialogflow and how useful it can be when you want to design and integrate a conversational user interface into your mobile app, web application, device, bot, interactive voice response system, and so on.
AWS in Space Exploration
Amazon Web Services (AWS) helps commercial and government customers build satellites, conduct space, and launch operations, and reimagine space exploration. With the AWS Cloud, customers are accelerating space missions, removing barriers to innovation on Earth, and inspiring future generations.
Design Thinking as a strategy for innovation
If you are looking for an innovative, creative, and strategic solution to overcome your challenges, Design Thinking may be just what you need.
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