Sales That Puts Customers First

Traditional sales often focus on quotas, scripts, and closing deals—but what happens when the customer becomes the real priority?

In this session, we explore how to deeply understand your buyers’ needs, motivations, and behaviors. You’ll learn practical strategies to craft meaningful interactions, build genuine relationships, and drive long-term loyalty while still achieving measurable sales results.

Real-life examples and case studies will illustrate how customer-centric approaches transform both the sales process and business outcomes.

Sales Ethnography 101: Understanding Buyers Through Observation and Insights

How often do we assume we know what customers want without seeing the full picture?

Sales ethnography allows us to observe customers in their natural environment, uncovering hidden behaviors, unspoken needs, and decision-making patterns.

In this session, you’ll learn how to apply ethnographic methods to gain deep insights that improve sales strategies, enhance customer interactions, and inspire innovative solutions. Practical examples will show how seeing through the customer’s lens leads to better alignment between business goals and real-world needs.

TR version is available also.