Sierra Renee
Artist, Founder
Newburgh, New York, United States
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Sierra Renee is the artist behind JuuJuuMama.
The name JuuJuuMama is inspired by her brand Good Juu Juu, founded in 2018.
Born in the 1990s in a small city in the Hudson Valley just north of New York City, Sierra grew up within a multiracial family shaped by Black, Italian, and Puerto Rican heritage; an upbringing that continues to inform the layered cultural identity present throughout her work.
She has been creating physical art since childhood, developing a foundation in hand-cut collage, painting, and mixed media that continues to shape her visual language today. Much of her traditional work remains within her personal collection, displayed throughout her home and shared intimately with family and friends.
Since 2022, her practice has expanded into text-to-image AI and custom generative models trained on her own imagery. Rather than replacing traditional art-making, these tools have become an extension of her long-standing exploration of collage, symbolism, layering, and speculative world-building.
Working primarily through Midjourney and self-trained models on Titles.xyz, Sierra intentionally creates systems that center Blackness, pushing against the cultural biases often embedded within generative AI.
Rooted in Afrofuturism and surrealism, her work moves between visual art, fashion, and digital mythology. Gemstones, sculptural adornment, and immersive environments appear as recurring symbols exploring ancestry, transformation, self-defined value, and the preservation of cultural memory within emerging technologies.
Through both physical and generative mediums, Sierra’s work asks who gets represented in the future and who is too often left out of it.
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Worldbuilding Onchain: NFTs and the Future of Character IP
As digital ownership evolves, artists are no longer just creating images — they are building intellectual property and economies around their work.
This session explores how characters can be tokenized and expanded using NFTs and creator tokens. It introduces frameworks for participation, value exchange, and long-term IP development onchain.
Through the case study of Billie the Blue Yeti (a character I created that was stolen, tokenized without permission, and later reclaimed through a creator token and NFT system), this talk explores the risks and opportunities of building IP in Web3.
Attendees will learn how to structure creator tokens with NFT collections, design burn-to-mint mechanics, protect and reclaim IP onchain, and build community-driven creative economies.
This session positions artists as architects of scalable IP systems in the digital economy.
Owning Your AI Art Niche - Unleashing Creativity in the Age of Artificial Intelligence
In a world where technology continues to redefine the boundaries of creativity, the fusion of art and artificial intelligence has opened up an exciting new frontier.
Key Topics:
The Rise of AI Artistry: We'll delve into the evolution of AI-generated art and its growing influence on the creative world. Discover how AI models like DALL-E, Midjourney, RunwayML and others have paved the way for a new era of artistic possibilities.
Finding Your Creative Voice: Learn how to identify and cultivate your unique niche within the AI art sphere. Explore strategies to leverage AI as a powerful tool for self-expression.
Empowering Your Creative Journey: Gain insights and practical tips on incorporating AI into your creative process to enhance your workflow and output.
AI Artist NFT Toolbox: Exploring Accessible and Advanced Tools for Every Budget
AI art is revolutionizing the creative process, offering artists new ways to express themselves and engage with digital culture. In this solo talk, SierraRenee (aka juujuumama) will guide you through a spectrum of AI art tools, from free platforms like DALL·E to premium options like MidJourney. Whether you're just starting or already creating digital art, this session will help you find the right AI tools to fit your budget and artistic vision. You’ll also learn how to monetize your AI creations on-chain by exploring different NFT marketplaces and blockchains. From minting on platforms like OpenSea and Foundation to selling on new decentralized networks, discover strategies to showcase and profit from your work in the ever-evolving NFT space.
Sierra Renee
Artist, Founder
Newburgh, New York, United States
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