Sierra Renee
Artist, Founder
New York City, New York, United States
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Juujuumama is a multidisciplinary artist whose creative journey began with drawing and painting, later expanding into experimental work with AI technologies. In November 2022, she minted her first onchain artwork, marking the start of her exploration into blockchain-based AI art. Since then, her work has been exhibited internationally, gaining recognition for its fusion of contemporary aesthetics, cultural storytelling, and technological innovation.
Known as the “Crystal Queen,” she is also the founder of Good Juu Juu, a crystal wellness brand that often inspires her visual language and creative concepts. She is a certified yoga instructor and flexibility coach, integrating mindfulness, movement, and wellness into both her practice and artistic philosophy.
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Worldbuilding Onchain: NFTs and the Future of Character IP
As digital ownership evolves, artists are no longer just creating images — they are building intellectual property and economies around their work.
This session explores how characters can be tokenized and expanded using NFTs and creator tokens. It introduces frameworks for participation, value exchange, and long-term IP development onchain.
Through the case study of Billie the Blue Yeti (a character I created that was stolen, tokenized without permission, and later reclaimed through a creator token and NFT system), this talk explores the risks and opportunities of building IP in Web3.
Attendees will learn how to structure creator tokens with NFT collections, design burn-to-mint mechanics, protect and reclaim IP onchain, and build community-driven creative economies.
This session positions artists as architects of scalable IP systems in the digital economy.
Owning Your AI Art Niche - Unleashing Creativity in the Age of Artificial Intelligence
In a world where technology continues to redefine the boundaries of creativity, the fusion of art and artificial intelligence has opened up an exciting new frontier.
Key Topics:
The Rise of AI Artistry: We'll delve into the evolution of AI-generated art and its growing influence on the creative world. Discover how AI models like DALL-E, Midjourney, RunwayML and others have paved the way for a new era of artistic possibilities.
Finding Your Creative Voice: Learn how to identify and cultivate your unique niche within the AI art sphere. Explore strategies to leverage AI as a powerful tool for self-expression.
Empowering Your Creative Journey: Gain insights and practical tips on incorporating AI into your creative process to enhance your workflow and output.
AI Artist NFT Toolbox: Exploring Accessible and Advanced Tools for Every Budget
AI art is revolutionizing the creative process, offering artists new ways to express themselves and engage with digital culture. In this solo talk, SierraRenee (aka juujuumama) will guide you through a spectrum of AI art tools, from free platforms like DALL·E to premium options like MidJourney. Whether you're just starting or already creating digital art, this session will help you find the right AI tools to fit your budget and artistic vision. You’ll also learn how to monetize your AI creations on-chain by exploring different NFT marketplaces and blockchains. From minting on platforms like OpenSea and Foundation to selling on new decentralized networks, discover strategies to showcase and profit from your work in the ever-evolving NFT space.
Sierra Renee
Artist, Founder
New York City, New York, United States
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