Sneha Singla

Sneha Singla

Engineering Director at Salesforce

Indianapolis, Indiana, United States

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Sneha Singla is an Engineering Director at Salesforce. She has been in the tech industry for 19 years and has worn various hats of a Developer, Technical Lead, Scrum master and currently an Engineering Manager. She is a first-generation immigrant and is passionate about bringing awareness about driving gender diversity through intentional recruiting and mentorship. She interviews mentors engineers inside and outside of Salesforce and is a part of the Deloitte and Salesforce’s Pathfinder program. She is the regional President of the SouthAsiaForce employee resource group at Salesforce where she works to advocate for cultural diversity. She is also one of the co-founders of the Women In Engineering Leadership group at Salesforce that works towards helping women realize their potential in tech. She has led programs and moderated panel discussions at various SouthAsiaForce events. She is a member of the GraceHopper Conference 2020 Career Committee as well.

Area of Expertise

  • Business & Management

Topics

  • Business & Management
  • agile management

The Intelligent Channel : Unlocking True Cross-Channel Adaptive Experiences

🚀 The Intelligent Channel: Unlocking Cross-Channel Adaptive Experiences

The promise of hyper-personalization often fails, limited by static content and fragmented data. Few deliver a truly intelligent, real-time adaptive experience across web and mobile.

This session introduces a paradigm shift: moving beyond rules-based personalization to a fully agentic and adaptive web. We explore a framework where a central, intelligent agent, powered by a federated data cloud (content, profile, and engagement data), dynamically curates the entire customer journey.

Learn how Agentic Web Curation allows you to:
1) Decipher True Intent: Move past clicks to understand the user's real-time needs.

2) Curate the Next Best Experience: Dynamically adjust content—from recommendations and imagery to messaging and CTAs—for every individual.

3) Unify the Experience: Ensure seamless, context-aware interactions that follow the customer from web to mobile, dramatically boosting conversion and satisfaction.

Discover the strategies leveraging AI-driven personalization, real-time data ingestion, and conversational intelligence to deliver a white-glove digital experience, every time.

The Intelligent Channel : Unlocking True Cross-Channel Adaptive Experiences

The digital promise of hyper-personalization often falls short, limited by static content and fragmented data. While many talk about adaptive design, few deliver a truly intelligent, real-time adaptive experience across web and mobile touchpoints.
This session will explore a paradigm shift: moving beyond simple rules-based personalization to a fully agentic and adaptive web. We introduce a framework where a central, intelligent agent—powered by a federated data cloud (content, profile, and engagement data)—can dynamically curate the entire customer journey.
Learn how an Agentic Web Curation approach can:
Decipher True Customer Intent: Move past clicks and views to understand the user's need in real-time.
Curate the Next Best Experience: Dynamically assemble and adjust website content—from product recommendations and imagery to messaging and calls-to-action—for every individual, regardless of their device.
Unify the Experience: Ensure seamless, consistent, and context-aware interactions that follow the customer from their first web visit to their final mobile engagement, dramatically increasing conversion and satisfaction.
Discover the technical architecture that makes this possible, leveraging core services like AI-driven personalization, real-time data ingestion, and conversational intelligence to provide a white-glove digital experience for every customer, every time.

You are Moldable, Yes? : But, how to NOT leave all the molding to others to thrive !

Do you often feel blocked / limited in our ability to take big / small decisions at work because you are afraid of conflict ? Does the fear of failure make you feel powerless, nervous or mindless? If you answered Yes to these questions, you are not alone. These barriers are making us followers of the herd rather than explorers who define their own path to success. In this era, the “how to” is getting misconstrued as “have to”.

We all know that out of box thinking is a highly valued competence that is deeply sought in all fields to attain exponential growth. But it also is truly exhausting to be different from others at the table, so why not just comply? Isn't the mold there for a reason? Learn about tools to identify, self-examine, strategize and break the mold leading yourself to new horizons and own your success.

This talk is intended for students, early and mid-career or anyone who are looking to be self and situationally aware to follow their passion and grow as leaders.

Success Is Not a Solo Sport! How To Build Your Community in a Pandemic!

Has the pandemic stunted career growth from lack of community? Or is it quite the contrary and new doors have been opened through remote connectivity?

The pandemic forced people to shift their idea of gathering from in-person, which is limited by geographical restrictions, to the ability to meet with anyone, anywhere, anytime.

For many that found it uncomfortable to mingle at in-person networking events, the pandemic has enabled simpler, less formal remote gatherings.

However, forming a community requires more than simply gathering people. It is about creating trust and helping one another toward common goals and causes, by regular engagement and finding opportunities to assist each other.

The presenters shall share their experiences of community building and hope that attendees will walk away with easy actionable steps that will keep them motivated and committed to advancing their career even during a pandemic.

IC to Manager : Is it a step forward or backward for you?

Are you someone like me, who has stayed in the industry as an engineer for years and have stumbled over a difficult question : Should you stay as a sleeve-rolled-up-code-writing Individual contributor or move to a management role?
The attendees will walk away with a number of myths busted about the not-yet-explored management path, shall be able to create a one on one map to the traits present and needed to see if it is the right choice for them and what to expect before the title change.

How to break free from "The Box" others are holding you in !

Do you feel victimized by others in your personal and professional lives? Are you relating to everything around you anxiously or angrily, not comprehending why you hold judgmental attitudes, feel uncontrollable fear without being able to explain why? Do you feel hopeless and unable to change?

If you answered Yes to these questions, you are not alone. In this era, the “how to” is getting misconstrued as “have to”.

The aim of the talk is to try to get a strong hold and perspective about the mold ( created by ourselves and others ) we all face at work. Great work today doesn’t require expertise, it requires self and situational awareness. Learn about the practical tools to eliminate this "box" and take charge !

This talk is intended for students, early and mid-career or anyone who are looking to be self and situationally aware to follow their passion and grow as leaders.

You are Moldable, Yes? : But, how to leave the mold to THRIVE !

Do you often feel blocked / limited in our ability to take big / small decisions at work because you are afraid of conflict ? Do you struggle to influence others in spite of best intentions? It is truly exhausting to be different from others at the table, so why not just comply? Isn't the mold there for a reason? If you answered Yes to these questions, you are not alone.
These barriers are making us followers of the herd instead of explorers. Learn about tools to identify, self-examine, strategize and break this imaginary mold leading yourself to new horizons and own your success.

You are Moldable, Yes? : But, how to NOT leave all the molding to others to thrive !

We all know that out of box thinking is a highly valued competence that is deeply sought in all fields to attain exponential growth. But it also is truly exhausting to be different from others at the table, so why not just comply? Isn't the mold there for a reason? Learn about tools to identify, self-examine, strategize and break the mold leading yourself to new horizons and own your success.

Stop Deploying Copilots. Start Redesigning Work.

Enterprise AI initiatives often stall between a promising demonstration and measurable operational impact. The missing ingredient is not a better model; it is workflow redesign.

This session presents a practical framework for selecting agentic use cases, assigning appropriate levels of autonomy, building controls into workflows, and measuring business outcomes. Attendees will leave with an Agentic Workflow Test, an Autonomy Ladder, and a 90-day playbook for moving from AI experimentation to dependable production workflows.

This session is designed for a mixed audience of engineering, product, architecture, transformation, and business leaders exploring how to move AI agents from experimentation into dependable production workflows. No specialist knowledge of machine learning or a particular agent framework is required.

The preferred format is a 35-minute presentation followed by 10 minutes of Q&A, although the material can be adapted to a 25-minute conference session or a 60-minute interactive workshop.

The session is technology- and vendor-neutral. It does not require live internet access or a product demonstration. Standard presentation facilities are sufficient: projector or large display, HDMI/USB-C connectivity, presentation clicker, and a headset microphone. Audience polling is optional but will be added to the session to gauge feedback.

This is intended to be the first public delivery of the session. The material is original and can be adapted to the conference’s industry, audience, and responsible-AI requirements. Any organizational examples will be anonymized where necessary.

The topic is particularly suitable for conferences focused on enterprise AI.

Attendees will receive practical, reusable frameworks including the Agentic Workflow Test, the Autonomy Ladder, and a 90-day implementation playbook. The session is not a sponsored presentation and will not promote a particular model, platform, or vendor.

Your Teams Aren’t Slow. Your Organization Is Making Them Wait.

Why do capable teams with modern tools, agile processes, and talented people still struggle to deliver meaningful outcomes quickly?

The hidden constraint is often the coordination tax: the time and energy consumed by handoffs, dependencies, approvals, fragmented ownership, competing priorities, and decisions that travel unnecessarily through the organization.

Organizations frequently respond by reorganizing teams, adding governance, or demanding greater individual productivity. These interventions may treat the symptoms while making the underlying system more complex.

This session presents a practical method for identifying and reducing coordination costs. Attendees will learn how to map the path from idea to outcome, distinguish valuable controls from organizational friction, clarify decision rights, reduce unnecessary dependencies, and organize teams around durable outcomes rather than temporary projects.

Through practical examples and a reusable diagnostic framework, the session will show why improving the flow of decisions and work can produce greater results than asking individuals to work faster.

This session is designed for a mixed audience of engineering, product, transformation, operations, and business leaders seeking to improve organizational execution.

The preferred format is a 35-minute presentation followed by 10 minutes of Q&A. The content can also be adapted to a 25-minute conference talk or expanded into a 60- to 90-minute interactive workshop involving workflow mapping and coordination-tax diagnostics.

This is intended to be the first public delivery of the session. The material is original, vendor-neutral, and can be tailored to the conference’s audience or industry.

The session is particularly relevant to conferences focused on engineering leadership, product management, organizational design, enterprise transformation, software delivery, developer productivity, and technology strategy.

Attendees will leave with a practical Coordination Tax Test for examining handoffs, dependencies, approvals, waiting time, ownership, and feedback loops. This is not a sponsored session and does not promote a particular tool, methodology, or consulting service.

Indispensable Is Not a Career Strategy

Why do capable, trusted, high-performing people sometimes stop progressing?

Success can create its own constraint. The more reliably someone solves a particular class of problems, the more frequently those problems are directed to them. Over time, the person becomes an escalation point, a knowledge bottleneck, and the safest choice for critical work. Their value increases, but their opportunities may narrow.

This is the competence trap: being rewarded for yesterday’s strengths until there is no capacity to build tomorrow’s.

This practical session explores how individuals and leaders can recognize when expertise has become a constraint. Attendees will learn how to distinguish valuable work from growth-producing work, transfer expertise without losing influence, replace personal execution with scalable systems, and create opportunities that expand judgment, authority, and organizational impact.

The goal is not to become less dependable. It is to evolve from being the person who repeatedly solves the problem into the person who changes the organization’s ability to solve it.

Signature Framework: The GROW Test
Use four questions to assess recurring responsibilities:

Growth: Is this work developing a capability you will need next?
Reach: Does its impact extend beyond your own execution?
Ownership: Does it increase your authority over outcomes and decisions?
Withdrawal: Could the work continue successfully without you?

This session is designed for professionals at any career stage who want to grow beyond being the dependable expert, fixer, or escalation point. It is equally relevant to people managers and organizational leaders responsible for talent development, succession planning, and building resilient teams. No technical or industry-specific knowledge is required.

The preferred format is a 35-minute presentation followed by 10 minutes of Q&A. It can be adapted to a 25-minute conference talk or expanded into a 60- to 90-minute interactive workshop featuring a personal work audit and the GROW Test.

This is intended to be the first public delivery of the session. The material is original, gender-neutral, industry-neutral, and vendor-neutral.

The session is suitable for conferences focused on engineering and technology leadership, product management, professional development, organizational design, workplace culture, and the future of work.

Attendees will leave with the GROW Test, a practical framework for evaluating whether their responsibilities create growth, reach, ownership, and organizational leverage.

Tech Con '21 Sessionize Event

October 2021

JCON 2021 Sessionize Event

October 2021

Umbraco Codegarden 2021 Sessionize Event

June 2021

Sneha Singla

Engineering Director at Salesforce

Indianapolis, Indiana, United States

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