Speaker

Sonny Flynn

Sonny Flynn

Regional Manager, CJ Publishers | Tourism Leader | Attraction & Nonprofit Owner/Operator

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Sonny Flynn is a tourism and hospitality professional with experience across publishing, attractions, nonprofit leadership, hotels, restaurants, travel, and local business advocacy. As Regional Manager for CJ Publishers, she works closely with visitor-facing businesses and communities and brings a practical perspective on how travelers discover, decide, and spend after arrival. She has also served in leadership roles with tourism, chamber, and business associations across Florida. Sonny is grateful for the many operators, partners, and communities that have shaped her perspective throughout her career, and her work has been recognized with multiple Flagler and Henry awards.

Area of Expertise

  • Business & Management
  • Environment & Cleantech
  • Physical & Life Sciences
  • Travel & Tourism

After Arrival: How Florida Visitors Decide Where to Go, What to Do, and Where to Spend

Florida visitors do not make every decision before the trip. Many of the most important choices happen after arrival, when plans shift because of weather, timing, family needs, convenience, or simple curiosity. This session explores the hidden decision window that shapes where visitors go next, what they choose to do, and where they spend. Through perspectives from a host-city downtown leader, a Central Florida downtown leader, an attractions operator, and a tourism publisher working closely with visitor-facing businesses, attendees will gain practical ideas to improve discovery, reduce friction, and better position downtowns, attractions, and tourism businesses for same-day visitor decisions.

Sonny Flynn

Regional Manager, CJ Publishers | Tourism Leader | Attraction & Nonprofit Owner/Operator

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