From Chemical Engineering to UX Research: Hw can a scientific framework help build better user exp

Though seemingly different, Chemical Engineering and UX Research share a dedication to systematic problem-solving.

This talk explores how Design of Experiments (DOE), a chemical engineering method, can enrich UX research by providing a structured approach to designing and analysing user experiences.

Key stages include setting clear research objectives, defining variables, designing research plans, and analsing data to guide actionable recommendations.

Practical Takeaways:
- Statistical Analysis: Leverage engineering techniques to extract deeper user insights
- Optimization: Apply DOE’s approach to refine UX elements
- Factorial Designs: Assess how multiple UX factors affect user satisfaction
- Robustness Testing: Test designs across devices and demographics

By adopting these chemical engineering methods, UX researchers can improve the quality, adaptability, and effectiveness of user-centered designs, fostering innovation and delivering experiences that better meet user needs.

UX practicionners (Research, Design, Product) of all levels, people looking to transition in UX or who have an engineering background

Beyond Yes or No: The Power of Sentence Completion in Survey Design

What I want to share: My talk will show how human psychology affects the way people answer survey questions, and how we can write better questions to mitigate bias and get more accurate responses

Why it’s relevant for the UX community: Surveys are an important tool to collect feedback, but so many of them are poorly designed — even by big companies that should know better. We’re constantly asked to fill out surveys online when we’re shopping, browsing, or on social media, but too many of them ask the wrong questions or don’t give useful results. This talk will help UX practitioners improve their surveys and educate stakeholders on the importance of designing them well to get meaningful results

Details: I’ll focus on the key questions that are often missed - What makes a survey work well? When is it the right time to use a survey? Who should you survey, and how do you make sure the answers are trustworthy? By using examples, I’ll show how to write clear and effective survey questions. I’ll also introduce a technique from psychology that uses open-ended questions. There is little knowledge on best practices and how to optimise the use of Sentence Completion in UX or HICD, but it is a great lightweight method for gaining rich user feedback.