Dirk Spannaus
Founder and CEO of twentyZEN GmbH
Dresden, Germany
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As a business informatics graduate, I love the combination of business administration and IT. Immediately after my studies, I was involved in exciting projects at IBM Germany, including "Emerging Business Opportunities" - the "Startup" area within the company.
Over time, my desire to become a founder grew. In my own startup, I experienced the chronic lack of resources and time as a founder. Smart working is the solution, marketing automation contributes an important part.
Meanwhile, our digital agency twentyZen supports medium-sized companies in product development and market launch. Mautic is one of the most essential elements in our toolbox, along with knowledge and experience.
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Successful product development and marketing - this is how you use Mautic from day one
Once you validate your ideas and test prototypes, you also start marketing your future product. Use marketing automation early in the product development process to better understand your target group's expectations of your product and develop an optimal value proposition.
With smart campaigns, you can safely lead the first users of your products to the first WOW effect. At the same time, you create a solid user base for the first campaigns to launch your product.
In the session, I will present the phases of a product development and report on concrete examples from current projects where Mautic is used specifically for product development and market launch.
Erfolgreiche Produktentwicklung und Vermarktung - so setzt du Mautic ab dem ersten Tag ein
Sobald du deine Ideen validierst und Prototypen testest, startest du auch mit der Vermarktung deines künftigen Produktes. Setze schon früh in der Produktentwicklung auf Marketing Automatisierung - so verstehst du die Erwartung deiner Zielgruppe an dein Produkt besser und kannst ein optimales Werteversprechen entwickeln.
Mit smarten Kampagnen führst Du erste Nutzer Deiner Produkte sicher zum ersten WOW-Effekt. Gleichzeitig schaffst Du eine solide Nutzerbasis für die ersten Kampagnen zur Markteinführung Deines Produktes.
In der Session stelle ich die Phasen einer Produktentwicklung vor und berichtet von konkreten Beispielen aus aktuellen Projekten, bei denen Mautic gezielt für Produktentwicklung und Markteinführung eingesetzt wird.
Mautic Conference Global 2023Sessionize Event
Mautic Conference Global 2021Sessionize Event
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