Sven Döring
Head of Data & Analytics @VML Germany && Freelancer @moorwald
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Even after more than 15 years of working with numbers and helping clients make sense from them he still likes to point out that he started with analyzing and interpreting literature and that there is not too much difference between interpreting Goethe and marketing or website performamce metrics.
When not looking at numbers and helping clients to grow their audience and business organically and sustainably he is active in animal protection efforts, mostly as a foster home for stray cats.
Join the Mautic Marketing Team and Shape Tomorrow
Are you ready to be at the forefront of marketing innovation? As we embark on a new chapter, the Mautic Marketing Team is calling on passionate individuals like you to join our ranks and drive the future of our community-powered project.
In this session I’ll explore ways you can support the community and Mautic without writing a single line of code.
Don't miss the chance to make your mark and help Mautic soar to new heights. Join us, bring your ideas, and let’s innovate together!
Numb3rs: Die Zahlen (richtig) sprechen lassen
Gute KPIs sind entscheidend, wenn Du Dein Marketing effizient steuern möchtest. Aber wie kommen wir zu guten KPIs? Welche (zusätzlichen) Zahlen zeigen uns, ob unser Marketing funktioniert? Und wie lasse ich die Zahlen sprechen, so dass ich sie richtig interpretieren kann?
Ich möchte an einem (beinahe fiktiven) Beispiel den Prozess zeigen, wie man von den Unternehmenszielen zu Marketing-KPIs kommen kann - und wie man sie zum sprechen bringt.
Podiumsdiskussion: Die deutschsprachige Mautic-Community
Mautic ist in Deutschland durchaus verbreitet, doch in weiten Teilen unsichtbar. Aber: Vernetzung hilft allen! Daher zeigen hier, wo und wie die deutsche Community derzeit zusammenarbeit, was nächste Schritte sind, und wie Du mitmachen kannst :)
CDP-Driven Marketing Automation
In this session, we will explore how a Central Customer Data Platform (CDP) serves as the backbone for orchestrating seamless and personalized user journeys, with marketing automation playing a pivotal role.
Discover how to leverage a CDP to collect and unify data across multiple channels, enabling sophisticated marketing automation that delivers tailored content at just the right moment.
I'll discuss strategic aspects, organisational elements and explain the reasoning behind the use of a CDP as well qs its base functionalities.
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