Ugne Fink-Jensen
Founder of Firm&Fair, negotiation & governance agency
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Founder of Firm&Fair, global negotiation & governance agency
Ugne Fink-Jensen is an international business negotiator, tech counsel, and speaker with more than 15 years of experience. She has worked across both SMEs and multibillion-dollar conglomerates, consistently operating at the intersection of technology, business, and law, including as Lead Negotiator on complex digital transformation initiatives.
Today, she supports businesses in navigating strategic deals and strengthening their governance capabilities, with a focus on negotiation excellence, responsible AI, and the advantage of human skills in a technology-driven world. In addition, Ugne works closely across the Microsoft Dynamics ecosystem, supporting partners and contributing to Microsoft initiatives such as BC Talent.
Links
Do's and Don'ts for Business Negotiation: From Personal Skills to Organizational Excellence
Extending beyond selling, effective negotiation skills have a direct impact on a business's bottom line. Despite this, negotation skills are often seen as an individual attribute, rather than a collective organizational strength. by enhancing negotiation skills across the company, from specialized professionals to leaders, businesses can elevate their success. join this session for negotiation do's and don'ts to become a business that can negotiates with expertise, and not on autopilot.
Dos and Don'ts for Business Negotiation: From Personal Skill to Organizational Excellence
Extending beyond selling, effective negotiation skills have a direct impact on a business’s bottom line. Despite this, negotiation skills are often seen as an individual attribute, rather than a collective organizational strength. By enhancing negotiation skills across the company, from specialized professionals to leaders, businesses can elevate their success. Join the session for negotiation dos and don’ts to become a business that negotiates with expertise, and not on autopilot. The session will feature a guest, Johan Adenmark, the CEO of NAB Solutions, who will share insights on strengthening negotiation skills across his organization.
Contracts? Who Needs Contracts??? (Executive Owner Track)
It sounds crazy, but some of us don't have the appropriate contracts in place for the subscription, IP, and service models that we support. What contracts do we really need and why? How to get to the important points and get customers to sign them without pushback.
7 Contracting Factors to Consider in Your Next Business Deal
Contracts are meant to align parties' expectations and protect your business if things go wrong. However, many business professionals who are tasked with a review of a contract (possibly due to their lawyer always being busy or not having one) are overwhelmed by the process. Intimidated by the length or complexity of the contract at hand, they end up not prioritizing the importance, taking shortcuts, and signing contracts without solid consideration of related risks. Aiming to remind business professionals that contracts should work for them, and not the other way around, the goal of this session is to provide the audience with practical insights on the most significant risks to consider and how to address them the next time they are tempted to take a shortcut. This session will focus on the top 7 areas that business professionals should spend time on in a contract review.
10 Pitfalls in Business Negotiation and How to Avoid them
It is a common misconception that leadership is about inspiring employees to follow a vision, while the negotiation is about cutting deals. It could make you think that leaders rarely negotiate. But the reality for most business and tech leaders is that their day-to-day activities involve negotiation in many different ways – motivating employees, resolving disagreements, dealing with strategic customers or suppliers, and cooperating with the board of directors or shareholders. Join the session where we will focus on how to overcome pitfalls in negotiation and excel as a leader that negotiates with expertise, not on autopilot.
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