Speaker

Vaishali Dialani

Vaishali Dialani

Senior CX Strategist at Konabos Consulting

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Vaishali Dialani is a multi-award-winning CX professional in the Middle East. Recognized as a CXPA Emerging leader, CX Leader of The Year 2023 Finalist, and ranked among the top 11 CXMStars worldwide, she firmly believes in the power of knowledge sharing to foster growth and awareness within the CX and Sitecore community.

With over 8 years of experience as a data-savvy experience designer, research specialist, and strategic change-maker, she passionately advocates for integrating emotions and efficiency through user research, product insights, and communications.

As a Senior CX Strategist at Konabos, a leading digital transformation consulting firm, she helps businesses understand their customers, define strategies, design customer journey maps using Sitecore tools, and foster cross-collaborative cultures. Her unique blend of creative and analytical perspectives drives CX innovation, ensuring the delivery of exceptional customer experiences using Sitecore.

Area of Expertise

  • Business & Management
  • Information & Communications Technology
  • Consumer Goods & Services
  • Finance & Banking

Importance of user research in the Composable DXP world

User research is an integral part of designing the right experience strategy. Learning about your customers through qualitative and quantitative research allows you to build a clear understanding of who they are, what they want and how can they achieve their goals.

It is the basic yet powerful foundation that needs to be laid before orchestrating experiences for customers based on their touchpoints with a brand/service.

The topic will cover the types of user research, how to identify what works for you and which tools you should implement and tips on synthesizing information to gather impactful insights and enhance customer experiences.

Vaishali Dialani

Senior CX Strategist at Konabos Consulting

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