Whitney Lovelace
Source Allies, Director - Strategy and Delivery
Des Moines, Iowa, United States
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Whitney Lovelace is a technology consultant specializing in strategy, product delivery, and enterprise transformation. With over a decade of experience in technology and strategy, she helps organizations navigate complex projects and large-scale transformations by combining technical rigor, strategic insight, and memorable, impactful communication techniques.
Whitney is passionate about making data meaningful through storytelling, using facilitation and engagement strategies that lead to better business outcomes and create compelling employee experiences. She has a BA in Mathematics and Economics from Simpson College and an MBA from Iowa State University with a specialization in Business Analytics.
An accomplished public speaker and facilitator, Whitney is known for helping leaders and teams translate strategy into action while fostering alignment, collaboration, and measurable results.
Area of Expertise
Topics
More Documentation is Not the Answer
We've all seen pages of documentation that no one reads, or worse, it leads people astray. In this talk, we will challenge the conventional wisdom that "more documentation is always better" and explore why traditional documentation practices often become a liability rather than an asset. Drawing from real-world examples and hard-learned lessons, we'll demonstrate how well-intentioned documentation efforts frequently become maintenance burdens that slow teams down and mislead new contributors.
This talk is for engineers and any engineering team stakeholder that has wanted a team to move faster without sacrificing clarity. Attendees will learn how to recognize when documentation helps or hurts, adopt lightweight practices that keep your team aligned, and replace stale wikis with living collaborative documentation.
Data Strategy Maturity Levels
AI success is rarely about starting from scratch. It is about using existing data capabilities effectively. This session introduces a practical framework for understanding data strategy maturity and how different levels of maturity enable different types of analytics and AI outcomes.
The talk walks through low, medium, and high data maturity environments, showing how data architecture, pipelines, data quality practices, and ownership models support increasingly sophisticated analytics and AI use cases over time. Rather than promoting a single end state, the session highlights realistic opportunities available at each stage, along with the tradeoffs teams navigate as they evolve.
Using anonymized, real-world case studies, attendees will see how teams aligned their data strategy with their AI goals, what technical changes helped unlock new capabilities, and how incremental improvements created momentum. Developers and technical leaders will leave with a clear mental model for assessing their current environment, identifying AI opportunities that fit their maturity, and making intentional decisions that set their teams up for sustainable AI success.
How to Give Better Feedback
Good feedback improves performance, increases team engagement, and leads to higher quality products. The ability to deliver feedback is an essential skill for high performing teams. Good feedback is clear and delivered in a way that preserves working relationships. This talk will explore key elements to include in good feedback and leave attendees able to more confidently and effectively communicate both positive and constructive insights to their teammates.
Attendees will leave with a formula for constructing feedback and tackling difficult conversations. We will review tips that make feedback conversations go more smoothly and common pitfalls that can derail a conversation. Numerous real-life examples of feedback will be shared alongside methods for creating a culture of feedback in any organization.
Agile + DevOpsDays Des Moines 2025 Sessionize Event
Community Over Code NA 2025 Sessionize Event
Nebraska.Code() 2025 Sessionize Event
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