Zita Pelok
People Analytics Enthusiast, Senior Data Analyst & Senior BI Developer
Kecskemét, Hungary
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Enthusiastic People Analytics professional and organizational sociologist with over 10 years of experience in HR and 5 years in Business Intelligence (BI). Passionate about transforming HR data into actionable insights that support strategic decision-making and enhance organizational performance. Holding a master's degree in Economic and Organizational Sociology, which provides a unique perspective on the social and behavioral aspects of human resources.
Based in Kecskemét, near Budapest, Hungary, and a proud parent of two boys. Loves to dance and is dedicated to continuous learning, always seeking new knowledge and skills to bring to the field.
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Topics
Designing Reports People Actually Use: A Persona-Driven Approach in Power BI
Many dashboards look polished but fail to drive action because they aren’t built for the people making decisions.
This session explores how applying personas to Power BI development can transform adoption and trust. You’ll see how to create evidence-based persona cards, match Row-Level Security to audience expectations, and design visuals that meet each role where they are. Using a real HR reporting scenario, we’ll walk through mapping personas to metrics, permissions, and dashboards, showing how this reduces confusion while increasing impact.
By the end, you’ll leave with a ready-to-use framework for persona cards, a checklist to validate your designs, and practical steps to boost adoption in your next reporting project.
👉 Who is it for?
BI developers, and data visualization professionals who want to increase adoption of their Power BI reports by aligning design with real decision-making needs.
🚫 What we won’t cover:
This session is not a DAX masterclass or a technical security deep dive. Instead, it focuses on the design process of translateing user differences into practical report structures, visuals, and entitlements.
User-Centric Report Design: Designing Power BI Reports with the Personas in Mind
Creating effective Power BI reports involves more than mastering technical skills and visual design—it requires understanding your audience deeply. In this advanced-level session, you’ll learn how a persona-based approach can transform generic dashboards into effective tools tailored specifically to your complex entitlement model needs.
We'll dive into practical steps for identifying and defining sophisticated user personas—from senior executives and departmental leaders to power analysts—focusing on their specific needs, decision-making styles, and data literacy levels. Through detailed examples, we'll cover advanced techniques in data model optimization, optimal visual selection, complex scenario interactivity, and narrative data storytelling, all guided by persona-driven design principles.
Discover how this targeted approach enhances user adoption and increases report impact by delivering highly customized analytical experiences.
What You'll Learn:
• Advanced techniques for defining and segmenting personas for Power BI
• Best practices for report customization aligned with sophisticated user needs
• Practical strategies to drive adoption and deliver business value through persona-centric design
Why Attend:
Attend this session if you're an intermediate or advanced Power BI user seeking to elevate your reporting design skills by applying a structured, persona-driven approach. You'll gain actionable insights and proven strategies that will empower you to create exceptional reports accommodating diverse personas and their specific entitlements. The knowledge and insights shared here will help reshape your entire Power BI workflow, from requirements gathering and data modeling to effectively communicating tailored insights to every audience segment.
Designing with RLS in Mind: What Breaks, What Scales, and What to Do About It
Some reports look perfect - until the user with their unique RLS role opens them. In this session, I’ll share hard-earned lessons from designing BI reports for diverse audiences in global organizations, where Row-Level Security isn't just a feature, but it’s a design constraint from day one.
We’ll explore how visuals that work in development can mislead or break when filtered by access level, and why designing for executives is not the same as designing for tactical leaders. I’ll walk through practical design patterns that preserve structure, context, and usability even when users only see part of the data.
This talk isn’t about how to set up RLS. It’s about what you need to consider much bfore and what comes after. How to design reports that still make sense, still look good, and still feel intentional—no matter who’s looking at them.
Hierarchy's Use Cases in HR
Understanding organizational hierarchies is crucial for effective workforce management and strategic decision-making. In this session I will demonstrate how to leverage Power BI to (1) implement row-level security (RLS) to ensure managers access only the data pertinent to their direct and their indeirects employees. This not only enhances data security but also equips managers with the insights they need to lead effectively.We'll explore (2) an organization's depth and span of control, providing invaluable insights during annual reviews or when planning transformational initiatives.
Additionally, I will demonstrate (3) how to utilize employee engagement survey results to perform comparative analyses across business units, divisions, and various demographic segments—all while maintaining confidentiality for smaller groups. This empowers you to effectively compare values across different BUs or divisions, enabling more informed decisions.
Join me to learn about a few practical techniques for building dynamic hierarchical models in Power BI that will elevate your HR analytics. Learn how to create interactive reports that support annual reviews, facilitate organizational transformations, and drive data-driven decision-making—all while ensuring robust data security and privacy.
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