Zita Pelok
People Analytics Enthusiast, Founder, People Data Modeling and Visualization Expert
Kecskemét, Hungary
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Enthusiastic People Analytics professional and organizational sociologist with over 10 years of experience in HR and more than 5 years in Business Intelligence (BI). She is passionate about transforming HR data into actionable insights that support strategic decision-making and improve organizational performance. She holds a master’s degree in Economic and Organizational Sociology, giving her a unique perspective on the social and behavioral dimensions of workforce analytics.
Founder of ReadyHR.eu, a consultancy service that helps small and mid-sized enterprises (SMEs) build practical, data-driven HR reporting and People Analytics capabilities.
Based in Kecskemét, near Budapest, Hungary, proud parent of two boys. Outside of work, she loves dancing and is dedicated to continuous learning, always exploring new tools and ideas that elevate the HR analytics profession.
Area of Expertise
Topics
From Query Tool to Decision Engine: Mastering BI UX with Personas
You've mastered the visuals — yet users still export the data. Why? Most dashboards act as visual query tools rather than decision support systems. In this session, you'll learn how the BI Persona Framework helps you design around user roles, decision context, and behavior. Stop building reports that display data and start delivering intelligence your users actually trust, understand, and act on.
A Persona-Driven Adoption Framework: How to Design BI Reports for Decisions
BI stands for Business Intelligence, so the goal isn’t “nice dashboards.” The goal is better decisions.
The problem is: decisions don’t look the same for everyone. Executives want a fast read on direction, managers need enough context to act, and analysts want room to explore. They also don’t build trust in the same way — and that’s where many reports fail quietly.
In this session, I’ll share the framework on how to design BI reports around personas. You’ll leave with a practical method you can reuse in Power BI (or any BI tool) to make adoption more likely, reduce confusion, and help your reports become part of how people actually run the business.
✅Who it’s for: BI developers and report designers who care about adoption and real-world usage.
⛔What we won’t cover: This isn’t a DAX masterclass or an RLS setup walkthrough, it’s about designing user experiences that scale across different audiences and access levels.
Data Saturday Croatia 2026 Sessionize Event Upcoming
Data Saturday Romania 2026 Sessionize Event
Data Community Day Austria 2026 Sessionize Event
Data Saturday & Fabric Friday Holland 2025 Sessionize Event
European Microsoft Fabric Community Conference 2025 Sessionize Event
Data Saturday Croatia 2025 Sessionize Event
Business Fest
SESSION HELD IN HUNGARIAN (HU below)
Without a Career Ladder – How I Became a Senior HR Data Analyst
What happens when someone wants to step onto a professional path that didn’t even exist before? How do you build a career as an HR data analyst when there are no maps—only questions, and maybe opportunities? Through the speaker’s personal story, this talk explores the obstacles she had to overcome and how she found her own way all the way to the prestigious role of Senior HR Data Analyst, offering a behind-the-scenes look into this complex and constantly evolving field.
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Karrierlétra nélkül – Hogyan lettem Senior HR adatelemző?
Mi történik, amikor valaki olyan szakmai útra akar lépni, ami korábban még nem is létezett? Hogyan épül fel egy HR adatelemző karrierje, ha nincsenek térképek, csak kérdések, és talán lehetőségek? Az előadó személyes történetén keresztül mutatja be, milyen akadályokat kellett leküzdenie, miként találta meg saját útját egészen a Senior HR adatelemző rangos pozíciójáig, bepillantást nyújtva e komplex és folyamatosan fejlődő feladatkör kulisszái mögé.
New Stars of Data #9 Sessionize Event
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