Annam Sreenivasan
Axelerant Technologies Pvt ltd, Sr. Quality Assurance Engineer
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I am a seasoned business analyst with over 14 years of experience bridging the gap between business needs and technology solutions. Having started a career in quality assurance, [Your Name] transitioned into strategic business analysis, bringing a unique end-to-end perspective across project lifecycles.
With expertise in digital transformation, platform migrations, and enterprise-scale implementations, [Your Name] has successfully led initiatives across industries, including fitness, retail, e-commerce, and SaaS.
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Area of Expertise
Scaling Fast, Finishing Strong: A Digital Transformation Race
The Story Begins: A global endurance sports brand known for marathons and triathlons faced digital strain as it scaled.
The Challenge: In just four months, two sites had to migrate from Ruby on Rails to Drupal—unifying events, content, and commerce.
The Solution: This wasn’t just a replatform; it was a full-scale transformation involving UX, development, data migration, and reusable components.
The Result: Discover how smart strategy and scalable architecture turned digital complexity into cohesion—delivering seamless athlete experiences at global scale.
Love a Good Transformation Story
This one’s got tight deadlines, legacy hurdles, heroic sprints, and a (Drupal) happy ending.
Inclusive Insights: Boosting ROI through Accessible Email Campaigns
As the digital landscape evolves, the link between inclusivity and business success becomes more apparent. In this informative session, we will delve into the critical realm of accessible email campaigns and their profound impact on return on investment (ROI). Beyond traditional marketing strategies, the session will look at how incorporating accessibility into your email campaigns not only improves user experiences but also serves as a catalyst for unprecedented financial growth.
Key Topics :
Inclusive Design Principles
Optimizing Email Accessibility
Learning Objectives:
Identifying the legal and ethical implications of failing to prioritise accessibility in marketing.
Gaining knowledge on how to test the accessibility of emails and using tools.
Target audience :
Marketing Professionals
Web Developers and Designers
User Experience (UX) Designers
Build It Right, Right From the Start
Anyone can be 'normal' online, but where does that leave our attitudes toward disabled people offline? In an era of digitalization, technology provides a way to innovate. Accessibility to the Web is essential to ensure equal access and equal opportunities for persons with disabilities.
Let us examine what tools they use. How does it look? How does it work? How to define digital web accessibility to understand the experience and use of technology among people with disabilities. An overview of basic concepts around accessibility, such as why digital inclusion is predominant.
For example, a video on a website has to be accessible to people who are blind. The video player should be controllable using a keyboard. Consider commands will be categorized correctly, and all the content in the video will be available as audio. But, if there are no subtitles or text transcription available, then the video will be inaccessible to someone who cannot hear the sound. Innovative products, applications, and websites are not easy to use and accessible to everyone. Several government agencies worldwide have made numerous legal changes to make IT products accessible to people with disabilities. Please join my session to understand the high-level introduction to the Web Content Accessibility Guidelines 2.1 (WCAG).
Learning Objectives: Attendees will develop insight, empathy, understanding, and inspiration to prepare project strategy in new, more accessible ways.
* Accessibility considerations & inclusive design
* Why does accessibility matter?
* How do people with disabilities use the web?
* How will assistive technologies help them?
* Let's discuss the statistics, laws, and more!
* Web Content Accessibility Guidelines, v2.1
* Role-based accessibility practices and the shift-left approach
Target Audience
* Project Managers, Product Owners, Scrum Masters, Quality Assurance Engineers
* Interested contributors (developers, testers, clients)
Annam Sreenivasan
Axelerant Technologies Pvt ltd, Sr. Quality Assurance Engineer
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