Annam Sreenivasan
Axelerant Technologies Pvt ltd, Sr. Quality Assurance Engineer
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I am a seasoned business analyst with over 14 years of experience bridging the gap between business needs and technology solutions. Having started a career in quality assurance, [Your Name] transitioned into strategic business analysis, bringing a unique end-to-end perspective across project lifecycles.
With expertise in digital transformation, platform migrations, and enterprise-scale implementations, [Your Name] has successfully led initiatives across industries, including fitness, retail, e-commerce, and SaaS.
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Area of Expertise
Racing Ahead with Drupal: From Starting Line to Transformation
In endurance sports, success isn’t only defined by race-day performance—it’s about creating seamless digital experiences that support athletes from registration through results. As a global fitness brand scaling its marathons, triathlons, and cycling events worldwide, fragmented systems and outdated technology risked slowing growth and athlete engagement.
With just four months to replatform, the organization took on a high-stakes challenge: moving from a legacy Ruby on Rails system to Drupal 10 while unifying event management, commerce, and content into a single, athlete-centered ecosystem.
As a fitness domain specialist, I’ll share how deep knowledge of the industry—athlete expectations, event operations, and digital touchpoints—shaped the success of this transformation
Beyond Boundaries: The Triumph of a Decoupled Web Portal for IDMC a part of the Norwegian Refugee Co
The Internal Displacement Monitoring Centre (IDMC), established in 1998 as part of the Norwegian Refugee Council (NRC), is the world's leading authority on internal displacement data and analysis. IDMC commits itself to providing the international community with exacting, autonomous, and trusted insights. Their journey demonstrates the power of compassion and knowledge in the face of unprecedented worldwide disasters and uncertainty. It's a story of tenacity and resilience, illustrating the human spirit's astonishing capacity to continue shining brightly even in the darkest of times.
The three main components of this ambitious project are:
Decoupled Approach: Utilising Drupal+Gatsby to its full potential
Seamless transitioning from Drupal 9 to the most recent version of Drupal 10
Completing the entire process in an astoundingly short three months.
Find out how this groundbreaking digital transformation of a non-profit organization (NGO) sets new benchmarks for efficiency and creativity in website development and transformation, redefining how organizations approach these tasks.
Join us to explore more about the decoupled approach (Drupal and Gatsby hybrid solution)
This presentation explores the
Journey
Challenges Faced
The solution was built using React, Gatsby, and GraphQL technologies, which optimizes the site and makes it editor-friendly by allowing us to reuse components efficiently with GraphQL queries.
Key Features
Successes in developing a modern, user-centric platform to enhance data accessibility
Driving positive change for displaced populations worldwide.
Target Audience: Digital managers, Business owners, Consultants, Product owners, Project managers, Agency leaders, Tech leads, Content creators, Drupal enthusiasts & Quality Assurance Engineers
Learning Outcomes - The target audience can expect to gain insights into:
Innovative Technology: Understanding how decoupled architecture can revolutionize web development for non-profits, enabling greater flexibility and scalability.
Impactful Storytelling: Learning how the Norwegian Refugee Council's Internal Displacement Monitoring Center leveraged the portal to enhance search features and storytelling, amplifying their impact.
Best Practices: Discovering best practices and strategies for implementing a decoupled web portal, with a focus on user experience, content management, and integration.
Transformational Results: Exploring the tangible results and benefits achieved by IDMC through the implementation of the decoupled web portal, including increased engagement, efficiency, and effectiveness in humanitarian efforts.
Future Opportunities: Identifying future opportunities and considerations for non-profits looking to adopt a decoupled approach, and how it can drive digital transformation and mission success.
Inclusive Insights: Boosting ROI through Accessible Email Campaigns
As the digital landscape evolves, the link between inclusivity and business success becomes more apparent. In this informative session, we will delve into the critical realm of accessible email campaigns and their profound impact on return on investment (ROI). Beyond traditional marketing strategies, the session will look at how incorporating accessibility into your email campaigns not only improves user experiences but also serves as a catalyst for unprecedented financial growth.
Key Topics :
Inclusive Design Principles
Optimizing Email Accessibility
Learning Objectives:
Identifying the legal and ethical implications of failing to prioritise accessibility in marketing.
Gaining knowledge on how to test the accessibility of emails and using tools.
Target audience :
Marketing Professionals
Web Developers and Designers
User Experience (UX) Designers
Build It Right, Right From the Start
Anyone can be 'normal' online, but where does that leave our attitudes toward disabled people offline? In an era of digitalization, technology provides a way to innovate. Accessibility to the Web is essential to ensure equal access and equal opportunities for persons with disabilities.
Let us examine what tools they use. How does it look? How does it work? How to define digital web accessibility to understand the experience and use of technology among people with disabilities. An overview of basic concepts around accessibility, such as why digital inclusion is predominant.
For example, a video on a website has to be accessible to people who are blind. The video player should be controllable using a keyboard. Consider commands will be categorized correctly, and all the content in the video will be available as audio. But, if there are no subtitles or text transcription available, then the video will be inaccessible to someone who cannot hear the sound. Innovative products, applications, and websites are not easy to use and accessible to everyone. Several government agencies worldwide have made numerous legal changes to make IT products accessible to people with disabilities. Please join my session to understand the high-level introduction to the Web Content Accessibility Guidelines 2.1 (WCAG).
Learning Objectives: Attendees will develop insight, empathy, understanding, and inspiration to prepare project strategy in new, more accessible ways.
* Accessibility considerations & inclusive design
* Why does accessibility matter?
* How do people with disabilities use the web?
* How will assistive technologies help them?
* Let's discuss the statistics, laws, and more!
* Web Content Accessibility Guidelines, v2.1
* Role-based accessibility practices and the shift-left approach
Target Audience
* Project Managers, Product Owners, Scrum Masters, Quality Assurance Engineers
* Interested contributors (developers, testers, clients)
Annam Sreenivasan
Axelerant Technologies Pvt ltd, Sr. Quality Assurance Engineer
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