Morad Stern
Head of Engineering Branding, Wix. Author of Tiebreaker: The Power of Networking, Communities, and Personal Branding
Tel Aviv, Israel
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I’m the Head of Engineering Branding at Wix. In this role, I lead Wix Engineering’s global brand presence and developer community initiatives, amplifying our unique engineering voice. I am the author of Tiebreaker: The Power of Networking, Communities, and Personal Branding and the founder of the Tech & Innovation Forum, an Israeli Telegram broadcast channel with over 13,800 subscribers from the tech industry.
Area of Expertise
Topics
Influence, Influence, Influence: The How (and Why) of Building Your Own Telegram Channel
Influence is power.
When people tune in to hear your message, you gain the ability to attract new opportunities and make a meaningful impact in any endeavor you pursue.
The problem: The world is noisy, and countless voices compete for attention.
While social networks may seem like the obvious choice to share your thoughts, they come with a major drawback: reliance on platform algorithms. These algorithms control who sees your content, when they see it, and how far your message spreads - limiting your reach, influence, and potential.
As the creator and leader of a Telegram channel for the Israeli tech industry with over 14,400 subscribers, I’ve experienced firsthand how building your own platform can transform the way you connect with your audience.
In this talk, we’ll explore the powerful concept of escaping the social algorithm by building your presence on Telegram channels (and newsletters!)
You’ll learn why these platforms are uniquely suited for direct, unfiltered communication and how they empower you to create lasting influence on your own terms.
Whether you’re a creator, entrepreneur, or professional, this session will provide actionable insights on how to build a loyal following, amplify your message, and unlock new opportunities.
Building Your CNN: A Guide to Thriving in The Attention Economy
Appearing on CNN's prime time can transform your life—bringing fame, new connections, and unexpected opportunities.
But let’s face it: the chances of landing on CNN are slim, thanks to gatekeepers and editors who decide who gets in. So, why not create your own "CNN"?
In this talk, you'll learn how to build a self-empowering platform where you are the editor, gatekeeper, and creator. We'll dive into the mindset required to thrive in the attention economy and explore practical steps to carve out your space in an incredibly noisy world.
Whether you're looking to grow your personal brand, amplify your voice, or connect with like-minded people, this session will show you how to take control and build a platform that works for you.
Key Takeaways:
* Learn the mindset shift required to create a platform that reflects your unique voice.
* Discover actionable strategies to stand out and build meaningful connections in an overcrowded digital landscape.
* Learn how to curate and manage your platform to maximize opportunities and amplify your influence.
This session is perfect for developers, creators, entrepreneurs, and anyone ready to take control of their narrative and thrive in the attention economy.
Networking: The Art of Attracting Connection and Mastering Cold Approaches
Building a strong network is a two-way street, requiring both proactive outreach and the ability to naturally draw others in.
Each path comes with its own unique challenges: on one side, you need the skills and confidence to approach people who don’t know you, often without any guarantee of a response.
On the other side, you must focus on becoming someone who others are eager to connect with - someone whose presence, reputation, or work naturally attracts the right kind of people. Both approaches are crucial for creating a balanced, thriving network.
In this session, we’ll tackle both sides head-on:
* Master the art of crafting cold approaches that cut through the noise, spark curiosity, and give the recipient a compelling reason to engage.
* Uncover the secrets to positioning yourself as someone others want to connect with, attracting accurate relationships and opportunities that matter.
By addressing these challenges, you’ll leave with actionable strategies to approach networking from both directions, ensuring your efforts lead to connections and impact.
Creating a Standout Personal Brand through Networking and Communities: A Developer's Guide
Personal branding is essential for any developer looking to advance their career and stand out in a crowded job market.
In this talk, we will explore the concept of personal branding and provide practical strategies for building and promoting a personal brand through networking and communities. We will learn how to use social media, blogging, public speaking and other platforms to showcase our skills and expertise, and how to leverage the power of networking and communities to expand our reach and visibility.
The talk will include unique case studies showing the impact of personal branding on career advancement and opportunities. The presentation is based on the speaker's own painful experience, as someone who struggled to stand out in the job market, and chose the path of practicing and deep diving into the art of communities, networking and personal branding (and even wrote a book about it).
The attendees will leave the talk with a clear understanding of what personal branding is, why it is important, and how to implement it in their own careers, leveraging the power of networking and communities.
Build Your Personal Brand: A Developer’s Guide to Career Growth
Want to stand out in a competitive tech landscape?
This talk dives into practical strategies for developers to build and promote their personal brand. From sharing your expertise on social media to speaking at meetups, learn how to showcase your skills and open doors to new opportunities.
With real-world examples and insights from the speaker’s experience and book, you’ll walk away ready to leverage your personal brand, grow your network, and accelerate your career in tech.
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