Beyond the Logo: The Power of Story in Branding

The Power of Story
Stories are more than entertainment — they are the most powerful tool we have for connection, influence, and change. In this engaging talk, Rebecca Bragdon reveals how authentic storytelling can transform leadership, strengthen teams, and spark innovation. Drawing on her experience as a strategist, creative, and leader, she shares why stories reach people in ways that facts and figures cannot, and how they can be used to inspire action and build trust in any environment.
Through personal examples, practical frameworks, and an emphasis on authenticity, Rebecca equips audiences to uncover and share their own stories with confidence. Participants will learn how to use storytelling to shape culture, communicate values, and navigate change with resilience and hope.
Whether you’re leading a team, building a brand, or simply looking to connect more deeply with others, this talk will leave you with tools to craft stories that matter — and the courage to tell them.

Fear or Future? Redefining Growth in the Age of AI

When we talk about the future — especially the rise of AI and rapid change — fear often dominates the conversation. Fear of replacement. Fear of disruption. Fear of losing what makes us human. But what if the real story isn’t fear at all — what if it’s hope?

In this forward-looking talk, Rebecca Bragdon challenges audiences to rethink the way they approach innovation and growth. Drawing from her own experience experimenting with AI in deeply human ways, she shows how technology doesn’t replace us — it reflects and amplifies what’s already possible when we lead with courage and authenticity.

Through storytelling and practical insights, Rebecca helps participants understand how to step into the unknown with curiosity instead of hesitation. Attendees will leave with both a new perspective and practical tools to embrace change, build confidence in uncertain times, and create futures defined not by fear, but by collaboration, creativity, and resilience.

Learning objectives: Reframe the fear of change and technology into a mindset of possibility.

Understand the role of storytelling and authenticity in navigating rapid innovation.

Gain practical tools for approaching the future with confidence, resilience, and hope.

Culture by Design: Building and Sustaining What Truly Matters

Every organization has a culture — whether they’ve built it intentionally or not. But too often, culture is treated as a buzzword, a marketing line, or an afterthought. In this talk, Rebecca Bragdon challenges leaders to see culture for what it really is: the lived experiences, daily behaviors, and shared values that define how people feel and act inside an organization.

Through real-world insights and powerful storytelling, Rebecca explores what makes culture thrive — and what causes it to fail. She gives audiences tools to shape culture intentionally, drawing on authenticity, leadership, and consistent actions rather than surface-level perks. Most importantly, she helps leaders understand how to sustain culture over time, ensuring it evolves alongside growth rather than being eroded by it.

This talk leaves participants with a clear roadmap: define what culture means to you, align it with your actions, and build practices that keep it alive long after the slogans fade.

Learning Objectives:
Understand culture as more than perks or values statements — and identify the real drivers behind it.

Learn practical strategies for intentionally shaping culture through daily actions, leadership, and storytelling.

Explore methods for sustaining a healthy culture long-term, even through growth and change.

Branding Beyond the Logo: How Story Creates Connection

Logos fade, taglines shift, and campaigns come and go — but the story people tell about your brand endures. Too often, organizations focus on external branding efforts while neglecting the deeper story that truly defines them. In this talk, Rebecca Bragdon reframes branding as a living narrative — shaped not just by visuals or marketing, but by authenticity, values, and the experiences you create every day.

Through engaging storytelling and actionable strategies, Rebecca explores how to uncover and shape the story that makes your brand resonate. She shows how authentic narratives not only attract attention, but also build trust, deepen loyalty, and inspire advocacy. This talk equips audiences to connect brand strategy with human connection, ensuring their branding efforts move beyond recognition into meaningful relationships.

By the end of this session, participants will walk away with practical tools to define, share, and sustain a brand story that goes deeper than design — one that creates lasting impact.

Learning Objectives:
Understand branding as more than design — as the story people tell about their experience with you.

Learn practical storytelling techniques to craft brand narratives that connect on an emotional level.

Explore how to align actions, values, and story to build a brand people trust and champion.